Young's Seafood about to hit the States after forging partnership

By Grimsby Telegraph | Posted: 5 Sep 2017

YOUNG'S Seafood has joined forces with American import specialist The Fishin' Company to sell its Grimsby-produced dishes in the USA.

The Ross House team announced the transatlantic link today (Tuesday, September 5), with seven products focusing on heritage, quality and expertise to be launched with two as yet unnamed retailers. 

The Fishin’ Company was established in 2002, founded on the principles of supplying the highest quality products at the lowest prices possible, while providing an unmatchable level of customer service.

Now it supplies many of the world’s largest retailers and food service companies and it is one of the largest importers of frozen fish in the US.

It has built an efficient and expansive distribution network and will provide Young’s with the ability to supply its products through this, "generating exciting growth opportunities for both companies within the US".

Bill Showalter, chief executive of Young’s, said: “We are delighted to announce our partnership with The Fishin’ Company. The partnership will provide both parties with the opportunity to develop business in a very exciting USA marketplace.”

The move follows town brand and rival Saucy Fish Co's launch in the US, which has also taken in Canada and other territories globally. It was used as a test bed for the Icelandic Seachill UK frozen category entry earlier this year.

In March the Young's team hit Boston Seafood Show, having appointed Nick Munday, pictured below, international sales director, at the start of the year.

He said: “As a great British brand – the number one fish and seafood business in the UK – there is significant interest in Young’s Seafood and our strong British heritage. With much-loved ranges including Gastro and Chip Shop, Young’s has the potential to offer exceptional quality frozen fish and stand out innovation to US consumers. The partnership with The Fishin’ Company marks a key milestone in realising this potential.”

The Fishin’ Company is the largest importer of tilapia in the world and one of the largest importers of frozen fish, with offices and processing sites located around the world. In February it launched its own value-added brand, Rising Tide.

Young's has seen major consolidation in Grimsby and the addition of a new revenue stream will be a boost for the town teams, where three factories are operated, employing around 2,000 staff. 

Manish Kumar, chief executive of The Fishin' Company, said: “The success we’ve experienced at Fishin’ over the past 15 years can be credited to the passion with which we’ve built our relationships with our customers and business partners. "We are beyond excited to announce this partnership with Young’s. We are thrilled and ready to provide their products through our distribution network and offer US consumers Young’s famously delicious value-added seafood items with our high quality frozen fish.”

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