Young's pledges support for Mariners in 140th anniversary year

By Grimsby Telegraph | Posted: 11 Jun 2018

Young's Seafood has announced the continuation of one of the longest running football shirt sponsorships as it renews its backing of Grimsby Town for 2018/19.

The forthcoming campaign will mark 140 years of the Mariners, with the town's biggest private employer backing the team for the past 15 years.

Bill Showalter, chief executive of Young's, said, “We’re delighted to continue our support for Grimsby Town Football Club. "We have a huge number of passionate Mariners fans in our business and we look forward to cheering them on next season.”

It will be the first full season in the Michael Jolley era, with the young manager drafted in late last season and steering a listing ship safe of relegation back to non-league.  

Read more: Who will net UK Young Seafood Chef contest title?

Several signings have already been made ahead of August's kick-off, with a new strip to be revealed tomorrow. 

Ian Fleming, chief executive of Grimsby Town, said: “It is great that Young’s are our official sponsor for a 15th season. "The Mariners have proudly sported the Young’s Seafood logo on our shirts since 2004, making our partnership one of the UK’s longest running football shirt sponsorships.”

As well as the shirts and shorts, the Young's logo and masterbrand is also featured on the flagship cantilever stand, built with backing of former partner business, Findus. 

Rivals on the South Bank, League One Scunthorpe United, enjoy the backing of British Steel, also the largest employer in the town the team represents. A decision on support for 2018/19 is anticipated shortly.

Hull City are backed by a Kenyan betting firm SportPesa, with the forthcoming season the third of a three-year deal. 

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