What these Beverley brothers are doing about their 'Crackers' cheese passion
Mike and Chris Williams prepare to launch their new business venture "Crackers"
By Hull Daily Mail | Posted: 25 Sep 2017
Two brothers from Beverley have turned an old horsebox into a street food cart serving all manner of food containing cheese.
Fromage fanatics Mike and Chris Williams have started up their new passion project, Crackers, which they will start taking to private events, shows and street food festivals from next month.
Mike, an avionic engineer, swapped his spanner for a spatula when he reached the quarter-finals of Masterchef last year, and says the experience gave him a platform to launch the new business venture.
He says he jumped at the opportunity to collaborate with his brother Chris, a Sergeant Major in ‘The Light Dragoons’ in the British Army, as they invested equally in the project and renovated the horsebox together.
Mike said: “The desire to open something like this has always been there. We’ve always had this passion. But after Masterchef I think it did help me to get that sort of platform to be taken seriously by businesses.
“Initially it’s really a passion project but we’ve been getting a lot of interest and can’t wait to get started soon.
“We have plans to do events, street food, weddings things like that, so we will just see how busy that gets and hopefully it really takes off.
“I think we knew we wanted to do something like this for a while and after looking at the market we could see what has already been done.
“There are so many gin distillers and over-indulgent burgers out there, and while a lot of them are delicious, we think by specialising like we have, we’ve found a bit of a gap in the market.”
The co-owners have been developing a menu ahead of their first events in October, including dishes such as halloumi chips & roasted red pepper hummus, brie & serrano brioche, blue cheese, pear and walnut toastie, and burrata, with griddled peach, serrano, chilli and lime.
“The main focus is just feeding people with tasty street food all-based around cheese. Even desserts," Mike said. "It won’t be specifically just lumps of cheese, but there will be a lot of variety.
“We really want to try to be a platform for local producers and will use as much from the region as possible. We’ve been speaking to local producers of savoury crackers, and there is an amazing range of Yorkshire cheese-makers.
“I’ve definitely been getting my creative juices flowing when it comes to the food and we really want to excite people with something special, a bit different. For example I’ve been testing out recipes now like a savoury donut with cheese sauce in the centre, fried fresh. It’s quite indulgent food to eat on the go.
“The main focus has been has been the horse box which I and my brother, who is co-owner with me, have renovated to serve food from.
“We are hoping to be up and running by October and if we can get going any earlier we will. We’ve done a lot of research and really think it has the potential to be a success.”
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