Tourism partnership launched with aim of increasing visitors to North Lincolnshire

By Scunthorpe Telegraph | Posted: 14 Mar 2019

Businesses have come together to form a new partnership aimed at increasing the number of tourists who visit North Lincolnshire.

The North Lincolnshire Tourism Partnership aims to grow the visitor economy, enhance the visitor experience and maximise visitor numbers, increasing spend and the number of overnight stays in our area.

North Lincolnshire Council says tourism and visitors to North Lincolnshire generated around £180 million for the local economy in 2017, and the sector supports 2,300 jobs on average.

Statistics show North Lincolnshire welcomed 3.2 million visitors in 2017 and the partnership aims to increase this annual number to four million in the next 20 years.

The partnership was launched in an event at Normanby Hall on Friday, March 8, which was attended by representatives of more than 60 businesses and saw around a dozen sign up there and then.

Council leader Rob Waltham at the launch of the North Lincolnshire Tourism Partnership (Image: North Lincolnshire Council)

Ruthanne Dent, owner of the Old School Canteen in Barton-Upon-Humber, said: "This is such a positive step. I've been involved in the partnership from the initial idea and so it's really nice to see it come to this point."

Jason Frary, of sports events organiser Curly's Athletes, said: "It's a brilliant idea. North Lincolnshire has got so much to offer so we’ll definitely get signed up - it's a no brainer."

The Tourism Partnership was based on feedback gathered from businesses in November to ensure it meets their needs.

Councillor Elaine Marper, the North Lincolnshire Council cabinet member responsible for tourism, said: "The tourism partnership will support the visitor sector in North Lincolnshire and help our local businesses reach their full potential.


The launch of the North Lincolnshire Tourism Partnership at Normanby Hall(Image: North Lincolnshire Council)

"Tourism is one of the fastest growing sectors in the UK, and the partnership will provide the right conditions to support that growth in North Lincolnshire.

"In 2017, North Lincolnshire welcomed 3.2 million visitors. Our ambition is to grow that to four million over the next 20 years, and we can only do that by working with all our tourism businesses and venues, big and small."

Businesses interested in out more about the North Lincolnshire Business Partnership should go to Visit North Lincolnshire's website.



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