The Deep backs Pride in Hull 2018 as business figures gather for launch

By Hull Daily Mail | Posted: 25 May 2018

The Deep has pledged its support to this year’s Pride in Hull by hosting the business launch for the event.

Businesses and organisations from across Hull and East Yorkshire gathered at The Deep Business Centre to hear about the benefits of backing the event.

Pride in Hull could this year include a street food festival with more than 50 vendors, and looks to follow on from the booming success of 2017.

Pride in Hull trustees, from left, Matt Walton, Andy Hastings and Laura Martin

Freya Cross, business and corporate manager at The Deep, said: “We wanted to get involved because of the importance of diversity and equality. We have an important role in supporting small businesses.

“By hosting their event we are supporting Pride in Hull as a small business and we are reinforcing our own message about the importance of diversity and inclusivity.

“We still get asked by same-sex couples whether they can get married at The Deep, because it transpires that prejudices still exist in some places or are perceived to exist.”

Matt Walton, chair of Pride in Hull, said this year’s event will take place in Queens Gardens on Saturday, July 21, and presents a big opportunity for businesses to show their commitment to equality in a very visible way.

Hull Pride will take place in July

At the 2017 event, 2,000 people took part in a huge parade around Hull city centre, 44,000 people joined the celebrations in Queens Gardens and social media reached more than 2.3 million people.

Pride in Hull is this year in discussions with well-known figures as the trustees plan a programme of entertainment which last year delivered Marc Almond, B*Witched, Courtney Act and local legend Bobby Mandrell.

Nathan Greenfield, one of the trustees, said: “Fundraising is a massive challenge every year, but we know we have a really strong event that has huge potential for the businesses who partner with us.

“It’s a unique opportunity to show your commitment to equality and diversity in a real and tangible way and on a very public platform.”

Freya Cross at the Deep Business Centre

Ben France, BP Pride lead for the company’s site in Hull, said: “This is something that BP believes in very strongly.

“We have a diversity group within BP where employees volunteer some of their work time to address inclusion and part of my role is to promote LGBT inclusion with education sessions and taking part in Pride.

“BP recognises the value of it and the contribution it makes to the business. We want to make sure we can attract the best people and we are fully committed to equality and diversity. If you want the most efficient organisation and the best staff you should be taking part in events like this.”

For details of how to support Pride in Hull, visit or email

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