The Apprentice's Lord Sugar announced as headline speaker at The Business Day in Bridlington

By Hull Daily Mail | Posted: 26 Mar 2019

Business tycoon and TV star Lord Sugar has been announced as the headline speaker at a major business event in Bridlington this summer.

The Amstrad founder and face of BBC’s ‘The Apprentice’ will share his story at The Business Day – the culmination of the showcase Humber Business Week on Friday, June 7.

Lord Sugar also served as the chairman of Tottenham Hotspur football club between 1991 and 2001.

Andrew Aldis, general manager at Bridlington Spa, said: “I’m still pinching myself that Lord Sugar is to be the headline speaker of this year’s event. I had to check the confirmation twice to make sure I was reading it correctly.

“Since 2017, in producing and delivering The Business Day, we have strived for quality in our speaker line-up and the delivery of the event. 

The Business Day will be held at Bridlington Spa in June (Simon Kench)

“This announcement serves to only reinforce the great reputation we continue to earn, and demonstrates to the business community that Bridlington Spa is a force to be reckoned with in the business event arena.”

As a child, when his family couldn’t afford to buy him a bicycle, Lord Sugar built one himself from an old bike frame.

By the age of 12, he had started earning his own money working part time for a local greengrocer. 

Read more: Gyles Brandreth announced as first speaker at 2019 Business Day

On leaving school, he became a statistician for the Ministry of Education but, finding it boring, he unleashed his burgeoning, entrepreneurial skill by selling car aerials from a dilapidated van.

He founded Amstrad (Alan Michael Sugar Trading) in 1968 when he was just 21 years old, taking it public on the London Stock Exchange in 1980.

Lord Sugar is the star of BBC's 'The Apprentice' (PA)

The company saw significant growth during the 80s, leveraging the surge in demand for personal computers and later, the production of set-top decoder boxes for satellite television provider, Sky.

Stephen Parnaby, deputy chairman at the Humber LEP, said: “It’s hard to imagine finding a more prestigious and appropriate speaker to headline this high quality event.

Read more: Kevin Keegan to speak on opening day of 2019 Humber Business Week

“The name Lord Sugar is synonymous with business and The Business Day is the East Riding of Yorkshire and Hull celebrating business at its best.”

Lord Sugar made his first appearance on the BBC reality show, The Apprentice in 2005.  

He was knighted in the 2000 New Year Honours list and was awarded two Doctorates of Science from City University in 1998 and Brunel University in 2005.

He became a life peer in 2009, receiving the title of Lord Sugar.

In Bridlington, he will host a question and answer session with the audience at The Business Day, creating a unique and interactive element to the day.

Gyles Brandreth has already been announced as host and speaker at the event this year, and additional speakers will be added to the line-up in due course.

The Business Day has established itself as the traditional end to the Humber Business Week.

It is produced fully in-house by Bridlington Spa, on behalf of Humber LEP.

Previous speakers have included Karren Brady, John Simpson CBE, Alexander Armstrong, Naga Munchetty, Josh Littlejohn and Sir Bob Geldof.

Tickets to The Business Day are available here, or by calling Bridlington Spa on (01262) 678258.

Read more: Support needed to help retailers tackle crippling Hull business rates



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