Team Tillett takes a top honour for Black Friday

By Grimsby Telegraph | Posted: 28 Apr 2017

A EUROPEAN digital marketing award has been won by Cleethorpes family fashion retailer Tilletts at a major business event.

Melanie Tillett, together with fellow director daughters Grace and Nancy, picked up the accolade at the European Business Excellence Forum and Awards ceremony in Harrogate.

It was presented for Best Marketing Campaign for the team's Black Friday promotion, which saw the Sea View Street business have their best trading day and month ever.

Nancy said: "We're absolutely delighted to have won the award.

"It's great to have been selected and have our campaign recognised in this way. It's been such a fabulous two days."

Melanie, who started the business to fill a gap in the market for women's clothes back in 2006, said: "The campaign was amazing. I'm so proud of my daughters.

"We're a team and we've got a huge team supporting us."

More: Award-winning actress Caroline Quentin surprises staff at Cleethorpes Boutique

Tilletts, which also has an outlet in Louth, as well as a growing online retail presence, was also nominated for three other awards – Best Overall Business, Best Retailer, and Grace was nominated for Young Entrepreneur of the Year.

One of the key speakers was Baroness Michelle Mone of Mayfair, who started a lingerie brand and is now a serial entrepreneur and the multi-award winning start-up business tsar to the British Government.

Melanie said: "Baroness Mone was such an interesting and inspirational speaker, I thought she was excellent.

"My daughters and myself were moved to go and speak to her and she didn't disappoint."

Tilletts are up for more glory in May, as they have been nominated in the Small Business of the Year Award in the Northern Lincolnshire Business Awards 2017.

Supported by ActionCoach John McHale, who was with them at the ceremony, he said: "I coach them and they're fantastic as they do everything I ask.

"This marketing campaign in November turned out to be their best month for revenue and 2016 was a great year for them."

The push included a monochrome digital campaign with VIP membership to grant early access to the shops, with the countdown generating interest and excitement.

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