Sixth dealership in eight years sees Grimsby motor group secure blanket county coverage

By Grimsby Telegraph | Posted: 12 Jan 2018

READ Motor Group has expanded again, opening a sixth dealership in eight years, and with it ensuring blanket coverage across the county for Hyundai.

This month has seen Hyundai Boston open, with the Humberston-headquartered operation taking on a large former Volkswagen outlet to serve the town and surrounding areas of Spalding, Sleaford and Skegness. 

The 10-car showroom also includes a six bay workshop for service and MoT, with the group also securing Volkswagen authorised repairer status, to ensure former customers receive continued support. 

Mike Read, owner and managing director, said: “It is a great opportunity to strengthen our representation in Lincolnshire. We saw the opportunity, the dealership is on a roundabout just off the A16, a great location. It was an open territory and we have filled it, and are really pleased to have as it works with our expansion strategy, to have continuous territories, each joining each other.”

From the Grimsby-area to King’s Lynn, then across to Lincoln and Worksop, the strategic fit of the Boston addition is clear. 

NEW ADDITION: Read Hyundai in Boston. 

Now the team is looking forward to a good first quarter, and some redevelopment works in late spring to bring the 1.5 acre site up to the specification that will be welcomed by Hyundai’s global brand design roll-out. It will also become one of the marque’s largest showrooms in the UK.

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And while after five years of solid growth 2017 saw the first sales reverses across the automotive industry in the UK, Read has motored on.

“We are very fortunate with what we have seen across both franchises,” said Mr Read, with the group behind Suzuki in Grimsby too.

“While the industry has gone backwards, the market share for both brands has increased. We are fortunate with the new product, the two franchises are very much focused on bringing new models out, with a raft of additions over the coming 12 months.

NEW ADDITIONS: Hyundai Kona, top, Suzuki Swift, bottom left, and Hyundai i30N, bottom right.

“The new Kona SUV and the hot-hatch i30N are attracting real rave reviews from industry petrol heads, while the Ioniq hybrid is going from strength to strength, particularly in full EV. It is a real family of models behind the badge.

“With Suzuki launching the new Swift last year we have brands that have the right infrastructure in place and the right model selection too.” 

Having added Worksop only last year, this latest addition takes the number of employees to more than 100 within the group.

“The plan from the very beginning was always that with Hyundai, and the right steps, we could create a small group,” he said. “We are certainly further on than we would have projected back in 2010. 

“We are very fortunate, we have a great team across the sites, and that’s been a big part of our success. Each site’s success adds to the other, to future developments and further expansion. That’s what has happened here, with Boston.”

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