Seventh heaven for Pipers Crisps as it is voted Britain's Best Brand again

By Scunthorpe Telegraph | Posted: 9 Jan 2019

North Lincolnshire crisp producer Pipers Crisps has picked up its seventh consecutive fine food award.

The company was voted Britain's Best Brand of savoury snacks in the Fine Food Digest's annual survey of delis, farm shops and food halls, a title it has also picked up for the last six years.

The Elsham-based manufacturer now serves a worldwide market, and has been named one of the fastest growing food businesses in the UK.

Pipers Crisps' marketing manager Katy Hamblin said: "We’re so proud to have won the Best Brand award not just once, but an incredible seven times in a row. For us, it's an important accolade to win because it’s voted for by the retailers themselves, our own customers.

"It shows that we're not only doing the right things, but we're also doing them right. We provide a consistently high quality product, exceptional customer service and great distribution.

Pipers Crisps director Alex Albone (Image: Pipers Crisps)

"These benefits are clearly valued by our loyal independent retailers and their customers.

"And innovation-wise, we're certainly not standing still either. We've recently launched a range to meet the fast-growing 'better for you' market.

"Pipers Crispeas are a fresh take on the British pea, available in three delicious flavours. They are a low-calorie source of protein and fibre, with all the bold taste associated with a Pipers snack.

"Pipers Crispeas are gluten-free, wheat-free, barley-free and suitable for vegetarians."

Read more: Pipers Crisps launch low-calorie Crispeas - with some unusual flavours

Pipers Crisps was established in North Lincolnshire in 2004 by three entrepreneurs with farming interests - Simon Herring, James Sweeting and Alex Albone - and was seen as a new market for Lincolnshire potatoes.

Its crisps are now exported to 37 countries around the world, including the USA, Australia, China, Germany and Thailand.

The company's 10 flavours have won a total of 42 Gold Great Taste Awards since 2007 and its entire Pipers Crisps range is gluten, wheat and barley-free.

It was announced in November that a deal had been agreed for the company to be acquired by global food and drinks giant PepsiCo, which also owns Walkers Crisps and has Pepsi-Cola, Quaker and Tropicana among its portfolio of brands.

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