Saucy story ripe for telling as Seachill takes seafood brand's success to Norway

By Grimsby Telegraph | Posted: 26 Feb 2018

Grimsby seafood brand The Saucy Fish Co is taking a 10-strong team to next week’s North Atlantic Seafood Forum, with the ‘Saucy Story’ to be delivered at the prestigious event’s Young Seafood Leaders’ Summit.

Category analyst Bacardi King will present the brand’s distinctive approach to marketing at the influential gathering in Bergen, Norway, while the award-winning range will be demonstrated, ahead of the brand also being showcased at the renowned delegate dinner.  

It is the first event since owner Seachill was bought out of Icelandic control by Britain’s Hilton Food Group

Simon Smith, chief executive, said: “The Saucy Fish Co is very proud to be the lead sponsors of the 13th annual NASF. We’re taking a team of ten, from our home in Grimsby, to share, learn and network among the global leaders that the conference gathers every year.’’ 

At the event last year, Saucy was flagged up by a food industry brand expert as an ideal example of best practice, now that tale will get told.

Read more: Take a tour of the next generation offshore wind vessels heading for Grimsby 'home' port

Having joined Seachill as her first job after university, Bacardi develops category insights through understanding the grocery and fish market, as well as wider consumer needs, which help drive business decisions for The Saucy Fish Co brand. 

She has seen The Saucy Fish Co grow from an initial paper idea driven by consumer research, into the global brand it is today, and works alongside Saucy’s brand manager, chefs and marketing agency, to find new ways to help more people love fish.  

Winning the prestigious Prix d’Elite as a new entrant back in 2010, it is said to have “combined and conquered; it’s sauce and fish without the fuss, fantastic flavour without the hard labour”.   The The range includes fish and sauce, fish cakes, ready-to-eat salmon and foil bake bag products. 

Last year, the CoolBrand entered the freezer aisle, and now offers a range of frozen products across the world.

Grimsby's role is furthered at the summit, with seafood cluster leader Simon Dwyer having also led on the organisation of a special Brexit workshop for chief executives ahead of the summit.

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