Salmon specialists building on success as sales continue to soar

By Grimsby Telegraph | Posted: 9 Jan 2019

A Grimsby salmon specialist’s “coming of age” year has been crowned as one of its best yet, with sales soaring.

Volumes were up by 43 per cent at JCS Fish, with a customer base increased by 24 per cent in 2018, as it launched a new range of fishcakes under its BigFish brand while securing new listings through Ocado.

Turnover hit £7 million in the 18th year of trading at the Murray Street firm, where it was also the first full year directors Louise and Andrew Coulbeck were joined by son Jack in the business, having served an “apprenticeship” with town seafood leader Young’s before taking a senior commercial role.

Accolades also flowed for the 40-strong team, with five Food Management Today Awards and a Great Taste Star for its BigFish Smoked Salmon.

Big Fish Brand fishcakes were launched in 2018.

Mrs Coulbeck said: “I think we can look back on 2018 with a degree of pride. Having weathered the salmon pricing storm of 2016, last year we set ourselves new goals, many of which have come to fruition during 2018. We cemented customer relationships; achieved wider distribution for BigFish and set out new environmental objectives, such as with our new packaging and recycling policy.”

Read more: Accreditatons delight fish processing team

Last month, JCS once again achieved Silver in the Investors in the Environment (IiE) environmental certification programme and re-certified its Global Gap Chain of Custody status for sustainably produced salmon.

Mrs Coulbeck added: “Of course, just as for everyone else, 2018 was a year with its challenges as well as achievements, but despite the continuing wider economic uncertainty and ongoing discussions about Brexit, for us it was a pretty good year and we’re all looking forward to this one!”



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