Sale agreed for Hull-based cake and dessert factory

By Hull Daily Mail | Posted: 1 Feb 2018

International food producer Greencore is set to sell its cakes and desserts facility in Hull.

A deal for the Sutton Fields factory has been agreed with Blackburn cake manufacturing firm, Bright Blue Foods Ltd.

The sale is expected to be completed early this month, following a consultation process with employees.

It will trade under the name BBF (Hull) Ltd, but no other changes have been announced.

Greencore opened the bakery, on a 13-acre site on Sutton Field Industrial Estate, in September 2000.

BBF is owned by Leeds-based private equity investment firm Endless, who purchased the company in September 2015.

Following the purchase of the Hull factory, BBF will have an annual turnover of more than £140 million, employ more than 2,000 people across five sites. 

Exterior of Greencore on Amsterdam Road

Jonathan Lill, chief executive, said the customer base of the Greencore facility complements the firm, and said it is committed to investing in the bakery sector.

He said: “This is a really exciting time for our company, our people and our customers. The product range and customer base from both businesses are very complementary.

Read more: Hull pharmaceutical firm to invest millions into factory with plans to provide 100 jobs

“BBF is entirely focussed on the bakery sector and this acquisition will be transformational for our business. We are committed to continue to invest in the category and deliver great quality, service and innovation to our customers.”

The move ends Greencore’s association with the city, and will see the firm completely move out of the cake and desserts business, after announcing the closure of its other desserts factory in Somerset.

Richard Harrison, investment director at Endless, said: We have assembled an outstanding management team at BBF, led by Jonathan. This acquisition will double the size of BBF and will enable the business to maximise opportunities in this category through its enhanced product offering and scale.

Cakes baked at the east Hull site

“We are delighted to support BBF with this deal, which once again showcases our expertise in acquiring non-core assets from large corporates and is a great way to start 2018.”

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