Redesign reflects growth of historic lime company
L to R Back Row: Martyn Gardiner, Steve Foster and Martin Haworth. L to R Front Row: Stuart Counsell, Richard Stansfield and Ellen Tatterton.
By Scunthorpe Telegraph | Posted: 27 Jul 2018
An historic lime company with more than two centuries’ experience and expertise has unveiled a new brand to reflect its continued growth.
Singleton Birch was founded in 1815 and although it has diversified into a number of sectors, its core business remains chalk and lime products.
It is a global supplier of lime products which are produced from the same North Lincolnshire site where company founder William Singleton Birch first leased land to set-up a quarry.
Richard Stansfield, Managing Director of Singleton Birch, said: “We are very proud of our heritage but we don’t rely on our past.
“We continue to innovate and this has led us to move successfully into areas such as renewable energy and specialist chemicals.
“Our new design matches our ambitions for the future while also linking to the raw material that we have been getting out of the ground since the days of William Singleton Birch.”
The new logo is inspired by a coccolith, a microscopic shell which forms the chalk found at Singleton Birch’s Melton Ross quarry.
The logo was designed by Pace Communications, a creative agency based in Hull. Pace also advised on a new company structure and new names for the various elements of the Singleton Birch family of businesses.
These include Birch Chemicals, the new name for Singleton Birch’s subsidiary Innovo, which supplies high-quality products to the plastics and rubber industry.
L to R Back Row: Martyn Gardiner, Trustee of the Katherine Martin Trust and Non-executive Director of Singleton Birch; Steve Foster, Director of Birch Chemicals; Martin Haworth, Director of Birch Solutions. L to R Front Row: Stuart Counsell, Chairman of Singleton Birch, Trustee of the Katherine Martin Trust and Non-executive Director of Singleton Birch; Richard Stansfield, Managing Director of Singleton Birch; Ellen Tatterton, Finance Director of Singleton Birch
New company Birch Solutions has also been created following Singleton Birch’s recent acquisition of renewable energy firm, PlanET Biogas UK and expands the existing services already provided by the firm’s technical services department.
Mr Stansfield said: “At Singleton Birch, we have built an exceptional reputation for quality and service and our customers know they can trust us to deliver in all areas of our business.
“Our new branding complements our core values and helps us demonstrate that we are a forward-thinking company.
“We are also committed to doing business with a social conscience in keeping with the ethos of the founder of the Katherine Martin Charitable Trust, which remains our largest shareholder.”
The trust is named after Katherine Martin, the wife of Singleton Birch founder William’s grandson Lionel Martin.
Lionel became majority shareholder 100 years after William was born, however, his main interest was in cars.
He used the family business to help fund his passion and after qualifying as an engineer, he developed the legendary Aston-Martin car.
Every Aston-Martin to date is made following Lionel’s original concept and, of course, the famous company still bears his name today.
The addition of ‘Aston’ was suggested by Katherine after the Aston Hill Climb race which Lionel competed in.
Its addition to the Martin family name also ensured the name appeared higher up the alphabet in trade directories.
The Katherine Martin Trust was established in 1958 and has since donated millions of pounds to the NSPCC, RSPCA and Barnardo’s.
The new brand was shared at Singleton Birch’s annual general meeting on Wednesday, July 18.