Rebrand planned to make Humber Business Week 'fresh, vibrant and relevant'

By Hull Daily Mail | Posted: 1 Nov 2017

A major East Yorkshire business event is planning a major "rebrand" for 2018 to keep it "fresh, vibrant and relevant".

Plans are already being forged to revamp Humber Business Week, which is heading into its 14th consecutive year, and organisers are keen to ensure another successful event when it takes place in June.

Event organisers say they want to reach out to more young business people and engage them in the week.

With support from some of the region’s businesses Humber Business Week has hosted annual events such as the Yorkshire Institute of Directors Luncheon, the Hull and Humber Chamber Expo and the Bondholders Breakfast.

People at Humber Business Week 2017

Now, the steering group which coordinates the week alongside The University of Hull says it wants to make sure the event "moves with the times".

“They say if it’s not broken, don’t fix it," said chairman Kath Lavery.

"But then that’s not very inspirational, entrepreneurial or ambitious, which we always say Humber Business Week is all about.

Read more: Hull and Humber Top 30 Under 30 launched to recognise young talented employees

“In my opinion, the last two years, with the increased involvement of the University of Hull and the support of some of our biggest and most successful businesses, have been the strongest we have ever had.

“What we do not want to do however is to stand still. That is why we are opening up our first stakeholder meeting next week to new ideas.

Humber Business Week

"Anybody who has an idea as to how we can improve is welcome and they will be listened to.

“We had some great feedback at this stage last year and it led to use establishing Growth Hub events with the support of the Humber LEP to support smaller businesses and make it easier for them to become involved in the week.”

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Mrs Lavery also revealed plans are in place to rebrand the week in a bid to make it appeal to a younger and wider audience, as well as those who have not yet been involved.

“I always say to the Humber business community, it is your week, make the most of it, get involved, and enjoy it,” she said.

Kath Lavery at a previous Humber Business Week

“Perhaps the only possible missing piece of Humber Business Week in years gone by has been a lack of younger business people engaging with the week and bringing all their enthusiasm, knowledge and skills to the table.

“That is in our thinking with the plans to rebrand. Humber Business Week needs a wider identity.

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Perhaps at the minute, some in business think it is not for them and that could not be further from the truth. That’s the message we have to get across.”

The first Humber Business Week 2018 stakeholder group will take place in the 1904 Lounge at the KCOM Stadium in Hull, at 8.30am for a 9am start, on Wednesday, November 8.

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