Proof is in the pudding as Hull dessert business BBF bags £40m funding

By Hull Daily Mail | Posted: 17 Jan 2019

A cake and dessert business which supplies leading supermarkets including Tesco and Sainsburys will create new jobs in Hull after securing £40m of funding.

BBF, which makes cheesecakes, crumbles and sponge puddings at its facility in Amsterdam Road, expanded into Hull last year when it purchased Greencore PLC’s desserts division.

The food company employs around 1,000 people in Hull, and has now announced it has received £40m of new funding to support future growth plans.

The financing will be provided by Wells Fargo Capital Finance.

Jonathan Lill, CEO of BBF, said: “The facility provided by Wells Fargo gives the business extra firepower to make further investment in all of our manufacturing sites and to deliver on our strategic growth plans.

“Wells demonstrated great appetite throughout the process to support the business and we’re excited to have secured this new funding facility.”

BBF serves all the UK’s most recognisable food retailers such as Tesco, Sainsburys, Asda, M&S, Aldi and Lidl.

Read more: Inside Hull's Aunt Bessie's factory at its busiest time of year - as 110 million Yorkshire puddings are made for Christmas

With existing manufacturing facilities in Blackburn, Bradford and Poland, BBF last year bought of Greencore PLC’s ambient cake and chilled desserts division, headquartered at a large bakery in Amsterdam Road.

As a result of the acquisition, annual Group revenues have soared to over £150m, with over 2,000 people employed over the business’ five sites.

Other products made at the Hull site include Christmas cakes, pies and loaf cakes.

The business makes cakes and desserts in Hull

Tom Weedall, director of loan originations at WFCF U, said: “Leveraging Wells Fargo’s platform, we are delighted to work with BBF.

“This funding facility will support their future working capital and growth requirements. Also, our tailored solution will enable BBF to continue to provide the highest level of service and award-winning products to their customers.”

Read more: Caspar crepe bar has opened in Hull - and it looks amazing

The new three-year finance package will not only provide day-to-day working capital for the enlarged Group, but also headroom to enable further capital investment into manufacturing facilities.

BBF, led by CEO Jonathan Lill, has been owned by the leading private equity investor, Endless LLP, since 2015.

FRP Advisory in Manchester provided Debt Advisory advice to Endless and BBF.

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