Prem Clothing closes Hull city centre store in Jameson Street

By Hull Daily Mail | Posted: 19 Apr 2017

A family business has closed its Jameson Street store in Hull city centre.

Prem Clothing was established in Hull in 1971. The business is still operating from its premises in Anlaby Road and is now urging customers to continuing visiting its original home.

Despite praising the new look of the city centre, manager Sumit Shar said the public realm works affected the store's trade.

"We have had the store in Jameson Street for the past seven years," he said.

"We originally opened in the city centre to benefit from the footfall between St Stephen's, Princes Quay and Prospect Centre, but when the orange barriers went up we immediately noticed a downturn in trade.

"We were originally told the work would be completed by November but it wasn't finished until February, so it hit us over the Christmas trading period, which is a vital time for us.

Read more: Star and Garter pub to be demolished to make way for Hull's new Hilton hotel

"I think the barriers put a lot of people from coming into the city centre, and go elsewhere to shop. Once you lose customers it is hard to get them back, however we have a lot of loyal customers who continue to come to us."

Prem Clothing has long been established as a go-to place for designer clothes, and its stores have attracted people from across the region who are keen to pick up the popular brands of the day.

About ten years ago, Prem Clothing launched its online shop, meaning it now has a global following too."We have built a good reputation with clothing brands, and also a good reputation with our customers," said Mr Shar. "We are the biggest stockist of Levis in the North of England, and are also known for brands such as Ellesse Heritage and Fila Vintage.

"We are now seeing people who visited us is the 1970s and 1980s come in with their children and grandchildren, which is great."

Mr Shar said though the public realm works had effected trade, he did believe the improvements would have a positive effect on the city centre.

He said: "I do think the improvements are good for the city centre. It is already looking better.

"Now if the weather is good I will often go into the city on a weekend, to places like Humber Street and the surrounding areas, and I think others are doing the same.

"It is making a change for the better though I wish there had been better communication and the timings better thought out."

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