Popular Hull business Eden Floral expands into Trinity Market

By Hull Daily Mail | Posted: 15 Mar 2019

A new shop selling extra special gifts has opened up in one of Hull’s most popular shopping areas.

Eden Floral already trades successfully at their Newland Avenue shop and at Beverley’s Saturday Marketbut owner Suzanne Pattison has now decided to take the leap into Trinity Market to be a part of the “bohemian” culture.

She says she has decided to expand into a third venue, with the family-run store part of the shopping scene across Hull and East Yorkshire for almost 70 years.

Suzanne’s father was the longest-standing trader in Beverley having started when he was 17 – all the way back in the 1950s.

Little Eden opened in Trinity Market on Thursday

He sold flowers for 65 years but Ms Pattison has taken up the baton after starting out assisting a quarter of a century ago.

Explaining why they decided to make the move into Trinity Market, she said: “It’s because we like the atmosphere of it. We came and had a look at it and just thought there’s something really fresh about it.

"Something up and coming and young. It’s bohemian. We like the vibe.

READ MORE: The worrying number of empty shops lying dormant in Hull city centre

“I’m hoping we can be really modern because that’s what I do in Beverley whereas in Newland we have to cater to a lot of different, older people.

“This has been in the pipeline for a year. We’ve already had a lot of nice comments and a lot of people saying a lot of nice things.”

Little Eden sell a range of flowers, as well as vases and other accessories (Image: HullLive)

Little Eden, as the shop is known, opened last Thursday after weeks of preparation.

The company has three full-time staff among its ranks and is now looking at providing part-time opportunities.

By moving into Trinity Market, alongside the new Hullaballon store, the plan is to attract more passing trade, rather than just the regular clientele they enjoy in Newland Avenue.

READ MORE: Hullaballoon expands into Trinity Market 12 years after starting at Hull Fair

 â€‹Hayley Hugill, Little Eden manager, said: “Being on Newland Avenue you don’t see any kind of tourism but we might see that here.

“This is our busiest time of the year. We’ve had Christmas and Valentine’s Day and we thought we have just done it before Mother’s Day so it’s a brave move as we’ve spread ourselves a bit thin.

"We’ve got all our other customers at Eden so we can’t suddenly split ourselves up. We’ve got such a great customer base there too.

Little Eden opened on Thursday (Image: HullLive)

“We like to offer an alternative to other florists. We sell your bread-and-butter flowers but we like to do something different too.

"Suzanne brings things we haven’t seen before from the market and we’re very keen on offering good value and good quality – and something for everybody.”



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