Pipers Crisps launch low-calorie Crispeas - with some unusual flavours
Which of these flavours will you be giving a try? (Image: Simply Marketing)
By Scunthorpe Telegraph | Posted: 2 May 2018
A new range of gluten free and low calorie snacks have been launched by Pipers Crisps - along with a redesign of the brand's packaging.
The Elsham-based firm is tapping into the 'better for you' (BFY) sector, to offer consumers a low calorie (less than 95 kcal per pack) source of protein and source of fibre snack. They have unveiled their take on the British pea, to make the snack available in three delicious flavours; Matar Paneer, Salsa Verde and English Mint. The crisps are not just gluten-free but wheat-free, barley-free and suitable for vegetarians.
The healthy snacking market is growing fast, with two-thirds of shoppers opting for healthy eating snacks, as Katy Hamblin, marketing manager at Pipers, explains: “We’ve looked carefully at the trends that are driving the healthy snacking market.
"It’s clear that there are two key factors; taste and nutritional benefits. Protein as a cited benefit is an important global food trend with over 50 per cent of consumers citing the need for more protein in their daily diet.
"But, overall, taste is still the key driver for snack purchasing consumers. That’s why we’ve combined three delicious flavours for our British peas, which are already naturally low in calories as well as a source of protein and fibre."
Pipers has designed the three new Crispeas varieties to satisfy a wide range of tastes at different times of the day, great alongside sandwiches and salads. They are expected to be a big hit with 18 to 34 year olds, who represent the most significant snack-buying segment.
Jalapeno and dill is an exciting new flavour in their regular range too!
Change of packaging
Pipers Crisps has announced a significant packaging refresh to give clearer nutritional messaging to the back of packs.
Katy continued: “We’ve based this new redesign on semiotic studies (research into the impact of signs in communication) as well as the feedback we’ve had from our customers and end-users.
"As a strong brand we do things our own way, so it’s important to keep the Pipers brand moving forward, ahead of what our competitors are doing.
The new packaging will be introduced during May and the three new flavours will be available from Monday, May 14.