Personalised pack-up is a hit with children

By Grimsby Telegraph | Posted: 22 Aug 2018

GRIMSBY’S Ultimate Digital has made unique designs child’s play as it brings its  innovative packaging work to packed lunches.

The Europarc team has launched Kids Ink, a web to print platform that has allowed pupils to design their own lunch bags, using the same software that saw it deliver the huge Kit Kat campaign for Nestle, putting consumers’ faces on the famous red and white wrappers.

And within a few weeks of launch, the new project has been shortlisted for two industry awards.

Chris Tonge, pictured right, executive director of Ultimate Group, said: “Kids Ink is unique because it is a really easy to use online drawing tool which our Smartflow system turns into print ready digital artwork. Kids Ink is a world first as every other personalised campaign has used part of the design as a template but our platform enables the whole design to be totally unique to each child. The Kids Ink platform can also be used on every other pack formats as well, for example cartons and bottles.”

Read more: Ultimate demonstration underlines why Grimsby print specialist is at the front of the pack

Ultimate’s close partner B&G converts the digitally printed film and attaches the handles to produce unique kid’s lunch bags. The bags are also lined with in-built Biomaster antimicrobial protection which inhibits the growth of harmful bacteria. This means that the lunch bags can be reused time and time again.

The team anticipate it taking the new school year by storm, giving schools a tool to produce fun and interactive lessons, with early users describing the bags as “cool” , “amazing” and “extravagant”.

It is now in the running for Innovation of the Year and Flexible Plastic Pack of the Year at the 2018 UK Packaging Awards.

Read more: High profile KitKat campaign has Ultimate purring with clutch of award wins

During the launch, Ultimate invited Cleethorpes’ Middlethorpe Primary Academy school children to participate in a fun interactive day of learning, and to watch their very own unique Kid’s Ink designs being digitally printed.

Pupils participated in a trial run ahead of the full launch this month. A class of 31 saw their own designs printed, taking part in interactive workshops and learning about the new exciting technologies that digital print can offer the market place, as well as sustainability and packaging. The children also got to play with new interactive concepts that are not even launched on the market yet.

“The children have had a really good day, and an appreciation of how things are made from design to product. Also being able to do design and technology and promote healthy schools outside the classroom, is really valuable for learning,” Michael Elliott, assistant head at Middlethorpe Primary Academy, said.

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