Patrington Haven targets record 2019 turnover as it looks to hit new heights

By Hull Daily Mail | Posted: 15 May 2019

Well-known leisure park Patrington Haven is targeting a record turnover for 2019 as it looks to build on a solid period of growth.

The business has more than doubled its team in the last five years, from 35 employees to over 70.

Patrington Haven last year hit new highs as turnover reached £5.6m, but the family-run park is looking to smash its record in 2019.

It comes as the business also celebrates 35 years since its opening in 1984.

Guy Sparkes, managing director, said: “We’ve seen a really strong five-year growth period and I put that down to belief, supporting the team and allowing them to be in charge of their own destinies.

“A leisure park is only as good as its owners and its guests and we have some of the best. Our main aim is for all our customers to be proud of our team and our team to be proud of our customers.

Family-run Patrington Haven Leisure Park is one of Yorkshire’s best-known holiday parks.

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“I can’t say it’s like coming to work here. It has various pressures, but at the same time, you’re coming in to collaborate with people who believe in the same things.

“When you have shared beliefs, you can achieve anything.”

Patrington Haven was first launched in 1984 by Atlas Caravans owner Graham Sparkes on a disused RAF base.

Fast forward more than three decades, and the business is run by Graham’s son Guy, his wife Karen and their extended family.

Now, after investing £5.5m in the leisure park’s Country Club and infrastructure over the past five years, the business is pushing forward with new services for its owners and visitors and reaching out to the local community.

The lake at the heart of Patrington Haven Leisure Park

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The leisure park is also experiencing its highest ever occupancy rates, with just 15 of 485 plots currently free.

Salesperson Martin Taylor is responsible for caravan sales, customer relations and ongoing aftercare.

He said: “I love the team here. We’re all committed to looking after our customers and it’s not just about profit.

We’re exceptionally busy and that doesn’t happen by accident. It takes a lot of hard work. Customer care has to be knitted into the foundations of what you do, and we do it consistently.”

Just five years ago, Patrington Haven recorded turnover of £2.7m.

Watch: Patrington Haven wins a 2018 Hull Daily Mail Business Awards

If the business hits its target for this year, it will have more than doubled that figure in the period.

Significant investments have been made on-site in Guy’s Café Bar and Restaurant, new technology in the state-of-the-art gym, and three new vans for the maintenance team, which have helped to improve rubbish collections and upkeep of caravans.

A takeaway delivery service offering food and drinks from the park’s restaurant menu has also been set up to operate within a seven-mile radius, delivering to caravans on site and local homes, with orders taken via Just Eat.

Meanwhile, an innovative, free mobile phone app has been launched to communicate with people on and off the park, with a new website also due to launch this summer.

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