Nisa's new stores bring double digit growth to convenience sector
Nisa's new format convenience stores have brought a 12 per cent increase to those converting, analysis has shown.
By Scunthorpe Telegraph | Posted: 4 Dec 2018
Double-digit sales increases for Nisa partners converting stores to the Scunthorpe symbol group’s latest design have been reported.
The delivered wholesale giant’s ‘Evolution’ format is allowing members to make huge gains in the convenience sector, analysis by the Waldo Way team has shown.
Nisa partners who have converted their stores to the latest Evolution format over the past 12 months are enjoying sales increases averaging almost 12 per cent.
It means more volumes passing through the huge central distribution centre at Normanby Enterprise Park.
A year ago, retailers converting could expect to see more than six per cent uplift in sales, but this year that average gain has doubled to 11.8 per cent post conversion.
Since the start of January this year, 42 stores have converted to the latest format which offers retailers a greater degree of flexibility.
Head of format and development at Nisa, Darren May, said: “The move away from a one size fits all model to a more modular development format continues to prove successful for our retailers and the figures show that it is working for them.
“Our store development managers work very closely with our retailers to ensure they deliver the best fit for them and their demographic, allowing the Nisa partner to hand pick and evolve concepts to suit the needs of their own business.
“The aim is to give each store a unique quality and selling point, required to make a difference in the market place.”
In addition to conversions, a further 41 new Evolution concept stores have been built since the start of the year, including several flagship stores such as John Stevenson’s 2,600 sq ft forecourt store that opened at North Allerton in July.
Mr May said the latest concept takes on board emerging trends in the marketplace to create a store design that best captures additional footfall and spend while setting Nisa retailers apart from the competition.
Barry Patel has now had both of his Luton shops converted to the latest format and is delighted with the result.
He said: “Sales have gradually been increasing and it is all positive for us. The stores look fantastic and our customers are all really impressed. All in all, it was a very professional job that was done, and sales have gone up.”