Nisa links up online to aid on-the-go searches from convenience shoppers

By Scunthorpe Telegraph | Posted: 21 Feb 2019

Nisa has joined forces with leading global search platform Yext to provide its retailers with greater visibility across all major internet search engines and directories.

The project will see store listings updated and disseminated across over 50 search platforms, to optimise their visibility in local searches.

The partnership with Yext will be a step up from the current Nisa Locally store locator site and will help Nisa retailers to feature automatically in 50 plus search engines and directories including sites such as TripAdvisor, Facebook, Google and Yelp.

Read more: Gala dinner sales show Nisa remains a top draw in new ownership

Research shows that after conducting a search more than three-quarters of people visit a business within one day and almost a third of them make a purchase.

Head of marketing at Nisa, Philippe Rondepierre, said: “We’re encouraging all Nisa partners to work with us on this project, by providing as much relevant information about their stores as they can. Accuracy and richness of data available to people making online searches are two the biggest influencers of visibility”.

Read more: Nisa's new stores bring double digit growth to convenience sector

Search listing can include basic details such as store name and address, telephone number, opening hours, reviews, services provided, store images as well richer data which will help Nisa partners attract new shoppers.

“It is no longer enough for us to hope that shoppers will visit our website store locator and we cannot rely on their searching Nisa by name. An exponential growth in “near me” searches, increasingly carried out by people on the move, via their mobile phones, offers an opportunity to drive footfall into stores and in turn increase sale,” added Philippe.



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