Nisa adds fish to its Heritage range as pizza gets a pizzazz!
CONVENIENCE: Nisa builds the ‘tonight’ choices.
By Scunthorpe Telegraph | Posted: 20 Sep 2017
Nisa has launched its first range of own label fresh fish this month as part of its Heritage range, to help its retailers to make the most of the healthy eating and ‘meal for tonight’ sales opportunities.
Four new lines make up the new offer from the Scunthorpe specialist delivered wholesaler. They are: Salmon Fillets, Salmon Fillets with Sweet Chilli, Scottish Smoked Salmon and Kiln Roast Salmon Flakes.
It is the latest addition to Nisa’s award-winning Heritage own label range which encompasses over 850 products.
Nisa trading controller Ben Purvis said: “We are delighted to launch our first ever Heritage fresh fish lines which we hope will deliver an uplift in sales and basket spend for our members whilst providing consumers with a versatile, simple and nutritious meal solution from their local convenience store.
“These Heritage salmon products are sourced from specially selected farms to ensure traceability and provenance and have been cured using premium ingredients and maturation processes, ensuring a real quality product and taste.”
They are produced in Scotland.
Tracey Redfearn, Heritage brand manager, added: “We are really pleased to launch these new lines as salmon is a staple ingredient that can be used in so many delicious meals, whether as part of a tasty breakfast, healthy lunch or main evening meal.”
It comes as the company’s pizza range is expanded, having taken on a new supplier.
In the shops now, the packaging has also taken on a sharper look.
Two new deep pan pizzas are now incorporated into the Heritage range – cheese feast and pepperoni as well as a stone-baked barbecue chicken. These add to the previous five-strong range that have all been revitalised.
In a bid to get feedback on the product before it went out to retailers, Tracey invited members of Nisa’s retail field team to a tasting session at the Scunthorpe head office.
She said: “The retail field team is a really important part of our business because they are the ones who go out and see members and have daily contact with them. My thinking is; if the team have tried the pizzas and know how great they taste, when they are talking to members about the lines to stock, they can speak with real authority when it comes to the new Heritage pizzas.”
And the reaction to the new range was a positive one.
It is positive with shoppers too, retailers have reported sales for the last three weeks up almost 50 per cent on the previous three weeks.
Donna Barnett, trading controller said: “The sales to members since the launch of the new and refreshed range have rocketed. What an amazing result!”
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