New fashion store VERB opens at Flemingate Centre in Beverley
NEW: Lee Wardell with Paula Roffe, Ella Wardell and Kirsty Allan at new store VERB.
By Hull Daily Mail | Posted: 24 May 2017
A new fashion store has opened at Beverley's Flemingate shopping centre.
It is the latest new name to come to Flemingate, where American-style smokehouse and sports bar FirePit and restaurant Buca di Pizza are also expected to open soon.
Beverley man Lee Wardell, who previously managed the town's Leonard Silver Menswear branch, has opened contemporary fashion store VERB.
NEW STORE: Lee Wardell at his new fashion store VERB.
The 1,550sqft store, which has leather Chesterfield seating, a pool table and a display centrepiece showcasing some of the top brands, sells fashionwear for men and women.
The unit, previously occupied by Bolo, is selling brands including Florentino, Gibson London, Pearly King, Brooks Taverner, Mac Jeans and Goodwin Smith Shoes.
With 35 years' experience in retail, Mr Wardell is delighted to launch his new business in his home town, creating five jobs.
He says: “VERB brings something special to Beverley in terms of men's fashion.
“I've carefully selected a range of quality brands renowned for timeless and contemporary pieces which are key to a man's wardrobe.
“Supporting our great range of clothing is our commitment to provide outstanding customer service.
“Our highly-trained staff will offer expert guidance and advice to customers who are looking for excellent product knowledge, high-end service and an independent shopping experience.
“Beverley is a lovely place and we're in a great location at Flemingate for customers to park and have a relaxing shopping experience combined with something to eat or drink at one of the centre's great cafes or restaurants."
Mr Wardell managed Leonard Silver Menswear, in Saturday Market, for four years until it closed in March when the owner retired.
He says: “Leonard Silver had a very loyal customer base and I'm sure the arrival of VERB will be welcomed by the many people who were sorry to see it go.
“VERB will be new and different, but the commitment to excellence in quality and customer service will remain the same.
“I'm looking forward to serving many of my old customers and also welcoming new ones."
Graham Tait, Flemingate Centre manager, says: “Lee brings his extensive knowledge and experience in men's retail to the centre, together with leading brands of menswear and womenswear.
“VERB will give customers a taste of something out of the ordinary which will complement Flemingate's strong fashion offering and mix of high street and independent outlets."
Visit www.verbfashion.co.uk and follow them on Twitter: @verbFashion; Facebook: VerbFashionBev and Instagram: verbfashion