New Blyton Ice Cream parlour opens in Brigg with 65 flavours on offer

By Scunthorpe Telegraph | Posted: 8 Feb 2018

A new Blyton Ice Cream parlour has opened for business in North Lincolnshire.

And despite the sub-zero temperatures outside, bosses reported better than expected trade on its first day.

The branch is located in the former Cups and Cones unit on Wrawby Street in Brigg and will be open seven days a week.

The ribbon was cut on it by Mary Cook, the widow of Warwick Cook, who founded the original business in Blyton in 1985.

George Cook, a director of the company, said he was pleased with the first day at the new parlour.

He said: "It has gone really well. We have been busy and have had a lot of people in, more than we had expected.

"It was our first day today and with it being winter, we thought it would be quiet but we have actually had quite a few in."


Mary Cook, widow of Blyton Ice Cream founder Warwick Cook, is joined by her grandson and company director George Cook outside the new parlour on Wrawby Street in Brigg (Image: David Haber)

The former Cups and Cones parlour was supplied by Blyton Ice Cream and when the lease for the building came up for sale, the company decided to take it on.

And Mr Cook said he hoped it would help attract new customers to the company.

He said: "We have got the main parlour at Blyton and with this one, we are hoping to get people from the Scunthorpe area because it is not as far for them to travel.

"Hopefully in the future, we might try somewhere else as well.

"This was a really good move for us, with us already supplying the shop and we already had some customers who like our ice cream.

"We have rebranded it with our brand and it seems to be really popular on Facebook and hopefully, that will reflect in footfall."


Customers being served on the first day of trading at the new Blyton ice Cream parlour in Brigg

Blyton Ice Cream was founded by Mr Cook's grandfather Warwick Cook, a dairy farmer who found after milk quotas were introduced, a lot was going to waste.

He set up a wooden hut and sold three flavours of ice cream to children on their way home from school and the business grew from there.

Now, a total of 65 flavours are on offer although despite all that choice, Mr Cook said there was still a clear favourite among customers.

He said: "Believe it or not, vanilla is still the most popular. We have got others like mint choc chip and strawberry but Eton mess and Ferrero Rocher are popular as well."

And he said he thought the quality of the company's ice cream was why people continued to choose it.

He said: "We use the finest quality ingredients and we are still using what we started with in 1985.

"We always prioritise quality as the main thing."

The Brigg parlour will be open every day from 11am to 5pm, with plans in place to extend the opening hours during the summer and in school holidays.

Read more: Today's main headlines from Humberbusiness.com 



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