Meet the entrepreneur who grew Sure Group into a £5m national name

By Hull Daily Mail | Posted: 13 Mar 2019

An entrepreneur who grew his recruitment business from a single office in Hessle to employing hundreds of people nationwide has shared his story with aspiring young tycoons.

Charles Draper, 26, launched Sure Group back in 2013, when the business was known as Sure Staffing.

The recruitment firm has grown year-on-year, and since 2016 has seen its turnover soar from £1.2m to £5m.

Sure Group now employs more than 300 people across the country, from sites including Hull, Manchester, Liverpool, Northampton and Gloucester.

Charles took to the stage last month at the prestigious Recruitment Agency Expo in London, to share his top tips with the next generation of business leaders.

He said: “Since our formation and throughout our short history we have worked in partnership with some of the UK’s largest businesses, supplying skilled personnel in various sectors and offering services such as distribution and storage to high standards at cost-effective prices.

Charles spoke at the Olympia in London (PA)

“Our foundations were built in Hull and we’re proud to serve the region by helping people find employment and providing local businesses with a one-stop solution for their recruitment and logistics requirements.

“Following our huge organic growth, we now supply staff in both temporary and permanent positions anywhere from the North-East down to London and are exploring opportunities for further market growth.”

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The Recruitment Agency Expo is the UK’s biggest recruitment networking event, featuring more than 100 exhibitors and attended by more than 3,000 senior level staffing professionals.

Charles used his guest speaker lot at the London event to reflect on his own experiences during his short career.

Under his leadership, Sure Group has grown to a nationally recognised business.

Charles said: “Following significant investment in our four businesses we have enjoyed some fantastic success which has resulted in our consistent growth.

“A catalyst for this has been our investment in commercial property across the UK which has helped us target key regions we have identified as target areas for our business streams.

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“For example, operating from Wakefield and Liverpool gives us good access to the M62 corridor while Northampton and Gloucester sites have increased our presence in the Midlands.”

 Sure Group is formed of four companies – Sure Staffing, Sure Logistics, Sure Commercial and Sure Healthcare.

The Group has made several major investments in recent years to support its growth. Its Logistics business recently invested £500,000 in a new vehicle fleet and opened a second depot in Manchester to service clients onsite.  

Its Healthcare business, founded in 2017, recently gained CQC accreditation which allowed it to launch a dedicated department for clients requiring in-house care. 



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