Marketing Humber takes Bondholder members to new heights

By Marketing Humber Bondholders | Posted: 23 May 2018

Have you ever wondered about the inner workings of the region’s most iconic landmark? Fortunately, for Bondholders the curiosity is over as they experienced a behind the scenes tour of what is the world’s longest single span suspension bridge that you can walk and cycle across, The Humber Bridge.

For over 35 years, the Humber Bridge has dominated the region’s landscape.  With over 9 million vehicle journeys each year, the bridge is a popular route connecting the Humber and beyond, but for only the few has this structural masterpiece been the destination.

As part of Marketing Humber’s new Industry Insights programme, a series of access-all-areas events, Bondholder members were given an exciting opportunity to tour one of the world’s most famous bridges.    

Facilitated by the Humber Bridge Board, the behind the scenes tour led Bondholders into the very core of the hollow structure allowing them to fully appreciate the huge scale of the steel structure whilst experiencing the vibrations of the live traffic just a few feet above. From here the groups ascended into the huge concrete columns to enjoy the breath-taking scenes of the Humber from a platform directly underneath the bridge with the Humber Estuary a few hundred feet below.

Andy Parkinson, Chair Marketing Humber Bondholders was in attendance on the day.

“The Industry Insight has given Bondholder members a rare opportunity to come together to gain a fascinating insight into this structural masterpiece.

It’s great to bring different organisations together from across the region to experience this once-in-a-lifetime event and to gain an insight into the ambitious future plans of the bridge including its tourism and cultural offer, as bondholders we are keen to work collaboratively to strengthen the regions image, voice and economy.”

Bondholders from across the region including Humberside Airport, RB, P&O Ferries, J.R.Rix & Sons and Willerby Ltd joined 50 other members for the two exclusive tours. The Bridge which opened in 1981, has been has been key in connecting the Humber region for the last 36 years, strengthening the local economy through the ease of connectivity.

Dr Kevin Moore, Chief Executive, Humber Bridge Board;                       

“I was absolutely delighted that so many Bondholders came and very much enjoyed the questions they asked. We have an exciting future ahead of us here at the Humber Bridge as we transform into an iconic visitor attraction. There will be many ways we can work together with Bondholder members in the future to strengthen our offer and the offer of the region.

Marketing Humber has released a programme of exclusive Industry Insight events for Bondholder members following the success of their first Insight event at Willerby Ltd last year. The events bring the regions industries together to enhance their knowledge and opportunities with some of the Humber’s thriving businesses.

Future events include an exclusive visit to the Humber Prison and a behind the scenes visit to Humberside Airport; with more to follow throughout 2018.

For more information about Marketing Humber Bondholders and membership opportunities please contact Leahann Barnes on 01482 485 240,

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