Hull’s ‘digital ambassador’ is going back to where it all began

By Hull Daily Mail | Posted: 23 Apr 2018

A BUSINESS giant regarded as being Hull’s “digital ambassador” has been confirmed as a speaker at this year’s Humber Business Week.

David Keel, who took his Trident business from nothing to employing 750 staff around the world, will speak of his delight at being appointed Chair of Hull’s C4Di (Centre for Digital Innovation), plunging him back into the world of start-ups.

Mr Keel has been announced as a speaker at the Hull Business Women’s Breakfast Club meeting in June, which forms part of the Humber Business Week calendar.

He said: “It is exhilarating to think that I grew a business from nothing to 750 staff around the world, most of them from Hull. 

“But what is more exciting is that I was asked to become a director and then chair of C4Di, which has taken me back to the start-up days. 

“Can I afford to employ someone? Have I got enough work to keep them busy for the next six months or a year?”

Read more: New launch event introduced for Humber Business Week

Mr Keel will be joined at the event, held at the Deep on Thursday, June 7, by Catriona McAulay, Daniel Groom and Temitayo Ogundimu.

The trio of graduates from RB’s Future Leadership Programme will talk about how technology is shaping the future of business.

The Humber Business Week will run from Monday, June 4 to Friday, June 8.

It aims to showcase the wealth of talent and entrepreneurship in the region, and inspire others to take the plunge into business. 

“I recognised that Hull had a thriving digital industry, but not a community,” Mr Keel said. “There were many businesses all over Hull doing amazing things digitally, but not  talking to each other, so I used C4Di to bring them together.

“Hull’s digital businesses touch people’s lives daily, locally, nationally and globally. Every business is digital and it is ridiculous trying to pretend otherwise. 

“Taking away the gas, electric, water and roads would not have as much effect on a business as taking away internet connectivity.”

Read more: Red Arrows event set to get Business Week off to a flying start!

Pat Coyle, chair of the Hull Businesswomen’s Breakfast Club, said: “David Keel’s insight is drawn from his experience of leading an international company into the digital age and now supporting start-ups and will be relevant to all, from large and small businesses. 

“With the presenters from RB, we can look at the impact of millennials in the workplace with three young people who are making their mark in a programme devised by RB to drive the global success of some of the world’s biggest brands.”



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