Hullaballoon expands into Trinity Market 12 years after starting at Hull Fair

By Hull Daily Mail | Posted: 27 Feb 2019

A much-loved Hull business is expanding into the redeveloped Trinity Market .

A third Hullaballoon store, run by mother and son duo Elaine Hakim and Mark Carter, has opened up at the heart of the Old Town .

The decision comes 12 years on from the company’s foundation – selling 50 balloons at Hull Fair.

It has been a period of huge growth for Mr Carter, who looks after the business' Percy Street shop, but he says the decision to open in the market was not just financial, but also gives a sense of returning home.

“This market, I’ve always wanted to come to because probably 100 years ago my family used to work in this market,” Mr Carter said.

Hullaballoon already has stores in Percy Street and Beverley Road (Image: Peter Harbour)

“My second name is Carter and we used to pull carts down Humber Street and we used to do the market so I do have a passion for this.

“We are nearly 12 years old now. We’ve built this up from 50 balloons at Hull Fair 12 years ago so no one has given us the business. No lottery wins, no scratch card wins. Nobody has given us this business and we are a family business.”

Family spirit is key to the mother and son team who now work alongside a third generation - Ms Hakim’s granddaughters both also help out in their stores on a weekend.

The sentimental move to Trinity Market also stands them in good stead to increase the amount of customers they are visible to.

The Trinity Market store is much bigger than their others (Image: Peter Harbour)

“We’ve moved to this area because there a lot more people in the area plus we do want to be able to deliver very easily to the bars and pubs in the area,” he said.

“I love this space-wise because my other shop on Percy Street is very small.

“This shop is a walk around shop where you can see things and touch things, and we have a little bit more order.

“There is a lot of footfall. Even if I get one person, I want them to be happy and I want them to always come back.”

The shop, which sells a wide variety of fancy dress items, as well as their customary balloons, is open to the public from 10am until 4pm, Monday to Saturday.

The other two Hullaballoon stores are in Percy Street and Beverley Road.

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