Hull KR has a new main shirt sponsor for 2019

By Hull Daily Mail | Posted: 4 May 2018

A Hull-based car dealer has announced it will become the main shirt sponsor of Hull Kingston Rovers for the 2019 season.

Motordepot Car Supermarket, which has bases in Hull and Hessle, will also become the club’s shirt sponsor for the Magic Weekend clash with Hull FC in Newcastle on Sunday, May 20.

The deal continues Motordepot’s long-standing association with Hull Kingston Rovers, which over the years has included advertising boards, back-of-shirt sponsorship, player sponsorship and even supplying cars for players.

KCOM Craven Park, home of Hull KR

Managing director Steve Butterley explained the decision to take Motordepot’s involvement with the Robins to the next level.

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He said: “Becoming the main shirt sponsor is a significant step for Motordepot as a brand and we’re delighted to be working side by side with Rovers to both increase our own profile amongst rugby league fans and help Rovers increase their reach amongst our national customer base.

“There are huge positives for both organisations to gain from this partnership, creating great opportunities not just for Hull Kingston Rovers Fans, but for Rugby League supporters across the UK.”

Hull KR's Nick Scruton in the current, 2018 home shirt

Motordepot is now into its 16th year of operation since being established in 2002 by owner Phil Wilkinson. It started out with one site in Clarence Street, and now has branches in Birmingham, Grimsby, Hull, Hessle, Newcastle, Scunthorpe and Workshop.

The company now employs more than 300 people, with car sales expected to pass 25,000 this year alone.

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Mike Smith, CEO at Hull KR, said: “This is a fantastic opportunity for the club to link up with a major business partner in Motordepot, and one which is very proud of its connections to the east Hull community and the club in particular.

“We’ve had the pleasure of working with them on several occasions over the years in various sponsorship capacities, but the step up to becoming our main shirt sponsor from 2019 is both new and tremendously exciting for both parties.

“As part of this new partnership, they’re going to be working with us very closely straight away, by featuring on the front of our charity shirt at the Magic Weekend and engaging with supporters with various offers, promotions and competitions.

The team at Motordepot is keen to work with everybody connected to Hull Kingston Rovers whether that be supporters, playing staff or club staff, and I’m sure they will be a very strong partner for us over these next 18 months.”

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