Hull fuel card firm to expand recruitment drive after strong growth in 2017

By Hull Daily Mail | Posted: 12 Dec 2017

An east Hull fuel firm has seen sales grow by 20 per cent over the past year after increasing its market share through innovation.

Fuelmate, part of J.R. Rix & Sons, says it is on course to break 50 million litres worth of sales for the first time after a profitable 2017.

This year is set to see an increase of around 20 per cent in sales for the fuel card provider, which sold 41.9 million litres last year.

To continue growth, the company, based in Spyvee Street, is pushing a recruitment drive as it looks to expand its sales force by 50 per cent over coming months.

Fuelmate is currently recruiting ten new staff to increase its sales team to 30 before the end of the year.

Business head, Andy Smith, said the growth was a result of proactively increasing customer numbers and a shift in trends in the fuel card market place.

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He said: “The fuel card industry has traditionally competed almost entirely on price, but in line with other sectors service, convenience and value added are now becoming much more relevant. This is an area in which we will continue to capitalise.

“We’ve looked at innovative ways of doing things, for example introducing JourneyTrack, our business mileage capture app, our free garage locator app, and we’ve added to our already extensive network offering by adding a supermarket fuel card option that enable local businesses that don’t use the motorway network to access all the benefits of a fuel card.

“Value added services like this are helping our clients run their fleets more efficiently, and as a result, save money.”

Mr Smith added that offering these extra services had directly translated into higher levels of customer satisfaction.

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“We recently surveyed our customers,” Mr Smith said.

“They have told us that they value the solutions we offer, which tells us the market has shifted and customer expect more than just a low price. This has definitely featured in our growth.

“We want to capitalise on the success of 2017 and have some ambitious targets. The way to meet them is to grow our team of dedicated account managers, so we’re on a recruitment drive.

“If we can find people who are as good as our current employees, 2018 should turn out to be another fantastic year.”

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