Hull fine food company expands with acquisition of new brands

By Hull Daily Mail | Posted: 23 Jul 2018

A Hull fine food and drink distributor has expanded with the acquisition of several brands from a struggling Hampshire-based business

Hider Foods, a third-generation family business, has invested an undisclosed sum in buying exclusive brands from Dart Valley Foods, which recently entered administration.

The Hull business, based in Wiltshire Road, will add Butler’s Grove and A Taste of the City to its extensive portfolio of 3,500 lines of fine food and drink brands.

Duncan Hider, managing director at Hider Foods, said: “We are incredibly proud to be an independent third-generation family business and we are continually evolving our offer to meet the changing demands of a competitive retail market.

“In recent years, we have invested in our people and our facilities which has put us in good shape for the future.

“The acquisition of Dart Valley assets and brands means we can add Butler’s Grove and A Taste of the City to our key brand portfolio and offer something unique to our customers. We’re pleased to welcome Michael and David to the Hider family and I’m confident they will add fantastic expertise to our business.”

Butler’s Grove allows farms shops, tourist outlets and delis to personalise the bonnet or label of an array of food products to create an own-label range.

Hider Foods will continue to produce approximately 150 products under the brand which will include jams, honeys, pates, biscuits, confectionery, chutneys, pickles, sauces and relishes.

This is the first time the business has offered the service to its customers.

Read more: Augmented reality: A glimpse into the future as Hull businesses get on board

A Taste of the City is a collection of 12 products inspired by prominent London landmarks and places with a hint of quirky British humour.

The range is perfect for export and tourist shops and will include jams, chutneys and pickles with names such as London Traffic Jam, Mayfair Marmalade and Piccadilly Piccalilli.

“We are a business of two halves which allows us to offer a flexible and full-circle service from ingredients sourcing and packing through to distribution and now a bespoke branded range,” Mr Hider said.

“We are one of the only distributors with a national presence and we work hard to offer fantastic service to our customers.”

Taste of London has joined Hider Foods' list of brands

Both of Hider Foods’ new brands can now be ordered directly from the company’s experienced national sales team.

Hider Foods has also announced that two ex-Dart Valley Food employees have accepted new roles with the company.

Read more: A microbrewery is now serving alcohol in Hull's Trinity Market - with a brilliant twist

Ex-MD and Dart Valley founder Michael Jolley has joined the business in a strategic business development role, and will help support the success and growth of current key Hider Foods’ brands, including Butler’s Grove.  

He is joined by ex-sales director David Parry, who will have a specific focus on growth in the sales of key brands to national and international customers.

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