Hull broadband provider expands in bid to rival internet giant KCOM

By Hull Daily Mail | Posted: 15 Jan 2019

A Hull internet provider has expanded its network as it continues to provide an alternative to broadband giant KCOM.

purebroadband, launched in 2009, announced it had purchased Beverley-based Relax Broadband, in a move which will see the firm roll out its services into the East Yorkshire town.

The business said the investment was its first step towards a goal of offering ultrafast broadband to everyone in the East Riding.

Adrian Bolster, managing director at purebroadband, said: “2018 has been a fantastic year for purebroadband.

purebroadband has expanded its network into Beverley

“Turnover has already exceeded £1m for the first eight months of trade as more and more Hull customers discover the benefits of our alternative wireless internet options in the city.

“Now, Beverley residents will be able to benefit from our expertise and enjoy our high quality of service at affordable prices.”

purebroadband, which this year is celebrating a decade of business, was founded to deliver an alternative broadband internet service in Hull.

Read more: Hull software specialist APD has been bought by a global business

It offers a variety of services to households, including fibre products and wireless broadband for those without a telephone line.

The company also provides gigabit speed internet solutions to businesses of all sizes, based on their individual requirements including lit and dark fibre.

Hull has long had a unique setup when it comes to broadband options.

Watch: KCOM boss answers your questions

The majority of phone companies across the country were absorbed into what was then the Post Office Telephone Group – now known as BT.

The network in Hull however was an exception, and remained its own company.

Originally known as the Hull Corporation, KCOM now offers broadband services across Hull and East Yorkshire.

Mr Bolster said purebroadband had “big plans” for expanding across the region.

Read more: KCOM could soon be legally responsible for its broadband speeds

He said: “For the past 12 months we’ve been focusing on improving the speed and stability of our network for current customers, and are now in a position to take the company to the next level.

“When the opportunity to acquire Relax Broadband was presented to us, we just couldn’t say no, and are delighted to be expanding our network into the area.

“We have big plans to expand our network across the East Riding in the near future, and are on the lookout for more acquisitions to facilitate this - watch this space."

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