Huge One Cleethorpes apartment blocks get planners' approval as a 'bold and iconic' project to transform resort

By Grimsby Telegraph | Posted: 30 Nov 2018

A plan to transform the skyline of Cleethorpes by building three huge apartment blocks on the seafront has been recommended for approval.

The One Cleethorpes project will see three towers of nine, 11 and 13 storeys built on the site of the former Clifton Bingo on Grant Street.

The planned 'Cleethorpes One' apartment block plans

The high-rises would include 99 'stylish' apartments as well as commercial and retail spaces on the ground level and an underground car park.

North East Lincolnshire Council planners have recommended the plan for approval in documents lodged ahead of the planning committee on December 5.

They have said the towers would create “an iconic and distinctive set of buildings” which would improve the seafront and help regenerate the area.

The development would be built on disused land on Grant Street. The smallest tower, nine storeys high, would be sited next door to the empty O'Neills pub at the corner of Alexandra Road.

The plans have received more than 20 objections lodged by local residents. One describes the towers as “hideous”. Historic England and the Civic Society have both lodged objections against the project.

But the plans, first revealed by Grimsby Live in August, have now taken a huge step forward in a move that would the largest single residential building project in the borough in years.

The council documents reveal that advanced talks have already been held between planners and the developer, Cielo Realty Ltd, and its architects.

Eight retail and commercial units would occupy the ground floors of the three towers. These could be shops, restaurants and hotels.

As a result a number of conditions have been placed on the planning approval over what materials are used, how safe it is and the impact it has on nearby homes and businesses.

Read more: One-way systems and double yellow lines WILL be coming to Cleethorpes as council plans are approved

The document says: “The site occupies a prominent position in the resort and great emphasis has been given by the applicant in their approach to creating a landmark development for Cleethorpes that is respectful to its setting.”

It adds: “Careful consideration has been given to the materials to reflect those used throughout the area and to create an iconic and distinctive set of buildings. Importantly, they are also considered in relation to their quality and durability being so close to the Seafront.”

It says although there are a wide range of objections, the benefits to Cleethorpes and the area outweigh the drawbacks.

The first tower would be nine-storeys high, the second would be 11-storeys and the third would reach up a colossal 13-storeys high.

The planners say: “It is accepted that the proposal would result in a significant impact to the overall character of the area and setting of heritage assets. That in itself is not the determining factor.

“The scheme offers the opportunity to redevelop a vacant brownfield site and create a well-designed iconic development for Cleethorpes. It would improve not only the built environment but the natural environment through the provision of planting and public realm works.”

Read more: Cleethorpes hotel restored and ready to reopen with bistro and bar

The documents from North East Lincolnshire Council also reveal some of the detail about how the buildings will be used.

The nine storey tower would have 30 apartments and three retails units, the 11-storey tower would have 33 flats and two retail units and the 13-storey block would have 36 flats and two commercial units.

The development surrounds Cleethorpes Railway Station. Developers Cielo Realty claim their design optimises views of the iconic clock and is sensitive to the resort's heritage buildings.

The flats would be two or three-bedroom and the majority would have either “sea views or dual facing aspects”.

Extensive landscaping around the site would provide “space for external seating, lighting and landscaping.”

Read more: Public yet to be convinced by 'One Cleethorpes' high-rise plan, claim Lib Dems

Recommending the plan for approval, the document says: “The scheme offers the opportunity to redevelop a vacant brownfield site and create a well-designed iconic development for Cleethorpes.

“It would improve not only the built environment but the natural environment through the provision of planting and public realm works. The proposal responds well to the site's topography and its position in the resort, without causing substantial harm to the setting of nearby listed buildings or the wider conservation area.

“The proposals would bring significant regeneration benefits and in turn act as a catalyst for further development in the northern part of the resort.

“In relation to the public benefits; aside from those arising from regeneration of the site more generally, the proposal represents a significant investment in the town with the ability to create a number of new homes and a number of new employment opportunities. The public benefits of the scheme are clear and the proposal is justified in terms of its design and scale.”

The location of the 'One Cleethorpes' development

When the plans were revealed in August they divided opinion among residents and visitors to Cleethorpes.

Some described the towers as “an eyesore”, and likened the high-rises to Benidorm and Legoland.

But Cleethorpes MP Martin Vickers threw his weight behind the scheme. He said the scheme would show Cleethorpes is a "resort of the 21st century".

The council has also said the plan fits with its ambitious plans to regenerate areas of Cleethorpes to broaden its appeal and help regenerate the resort.

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