How Hull business Sonoco Trident has its staff's wellbeing in mind

By Hull Daily Mail | Posted: 19 Feb 2019

A Hull business’ connection with mental health charity Mind is helping its staff spot the signs of stress and anxiety in colleagues.

Global graphics and branding specialist Sonoco Trident, headquartered in Kingswood, picked Mind as one of its chosen charities, and has already benefited from its expertise.

Trident’s staff in Hull are each given three paid days a year to volunteer with the company's chosen charities, and the business’ managing director in Europe and Asia urged more companies to do the same.

Annette Brooks said: “Mind have provided some sessions for us on recognising stress and pressure in and out of the workplace.

“It covers how to see the signs in both yourself and in others. It has not just been management training either, the sessions have been open to anyone who wanted to attend.

Sonoco Trident encourages staff to have a 'cup of tea and a chat' (Sonoco Trident)

“People are our biggest asset at Trident. They are at the heart of everything that we do. For that reason the wellbeing aspect of the business is something we take very seriously.”

Trident’s other two chosen charities are Dove House Hospice and the Hull & East Yorkshire Children’s University.

Read more: From Sydney to Sao Paulo - Hull's Trident expands into new continents

Ms Brooks said all three charities were close to the hearts of staff at Trident.

“At the business, we have a lot of staff who have been personally touched by the work Dove House Hospice does,” she said.

Watch: Wayne Gammon is a mental health champion at Hull's Spencer Group

“It has been so rewarding for a lot of our people, to be given the time to go and volunteer and give something back.

“If every business in the city gave their staff time to volunteer, it would make a massive difference in Hull.”
Sonoco Trident specialises in graphics and pre-media services for packaging and brand assets.

Read more: Spencer Group tackles mental health stigma in engineering sector

The Kingswood-based business creates digital artwork which is used in everything from TV commercials and websites to shampoo bottles and chocolate bars.

Sonoco Trident is based in Kingswood, with offices around the world (Sonoco Trident)

With offices in countries including Australia, Brazil, the USA and India, Trident is focused on keeping its people happy.

Ms Brooks said: “We have a ‘cup of tea and a chat’ principle at Trident, which basically says if you want someone to talk to about anything, you can do that.

“Everyone at the business is happy to listen over a cup of tea, and we find our people generally stay at Trident for the long term.

“Even on the occasions that members of staff leave Trident for a new challenge, they often end up coming back to join us again."

Trident’s commitment to wellbeing comes as Hull Live continues with its Speak Up campaign, raising awareness of mental health in young men.

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