How a new generation of Young Talent is redefining networking

By Marketing Humber Bondholders | Posted: 13 Oct 2018

Marketing Humber launched a Young Talent Network (YTN) last year and it has since become the beginning of something phenomenal.  Consistently, the message heard from Marketing Humber’s network of Bondholder companies is that they struggle to attract and retain young talent.  To help address this challenge and building on the success of previous recruitment publications Marketing Humber produced a film #whereitbegins in order to communicate the wealth of opportunities available in the Humber region. At the launch event of the film and campaign, Bondholder companies were asked to submit their ‘Rising Stars’ and the outstanding response is testament to the exceptional talent we have here in the Humber.

A YTN Steering Group has since been established and comprises of a group of talented individuals from within the Bondholder membership base, all playing a part in helping to shape the campaign, develop the brand, the events programme and the strategy.  The aim of the YTN is to communicate the wealth of opportunities and varying careers available here in the Humber.  Connecting skills, place and people, this dynamic group is already making a difference.

The YTN Steering Group has endless energy, passion and dedication to ensuring the campaign and events are a huge success.

Sophie Lee, Citycare, YTN Steering Group member said: 

“We are a group of driven individuals at the start of our careers, working together to learn from each other, do business together and inspire the next generation of school and college leavers.  We would like to encourage more connection between students and those already experiencing the world of work.  The YTN is gaining great momentum and our network is growing but we want to go much further.  The event programme fills a much needed networking gap and provides a great opportunity for us to add our voice.”

Earlier this year the YTN’s ‘Humber Routes’ launch event was an outstanding success.  Over 60 delegates heard from representatives from the YTN Steering Group as well as from a panel of inspirational individuals who have successfully created budding careers here within the Humber region.  A further event was held on an August summer evening whereby the YTN took part in the first ever organised walking tour of Bankside Gallery, Hull’s new Street Art Quarter and home to Hull’s first confirmed Banksy mural on the disused Scott Street Bridge.

Feedback from the YTN was, that they are keen to gain from events offering professional development, as a result the YTN’s latest event was led by a UK communications expert Nicky Pattison, known as one of the top female lady speakers in the UK today.  Nicky provided a seminar entitled ‘How to tell the world who you are – and have it relate to you instantly’ which offered key tips of how to be heard … in a saturated world, instantly. 

Over 100 delegates attended the event including representatives from companies such as; Smith & Nephew, BP Chemicals Ltd, RB, Rollits LLP, Cranswick Plc, Cristal Pigment UK, Siemens Gamesa Renewable Energy and as far afield as Delta-Simons Environmental Consultants Ltd based in Leeds.

The morning was kick-started with an introduction from Andy Parkinson, Chair of Marketing Humber Bondholders who highlighted the growth and value of the YTN.  Andy said:

“The Humber is transforming at a rapid pace with huge significant investments continuing, so it is vital that we engage more young people and give them a forum to network and learn about the variety of exciting roles and projects within the region.  Retention of top young talent is critical for organisational success and one of the most important issues for businesses today.  We have to invest to retain our top young talent.  There is real talent amongst our YTN and I look forward to seeing the changes they shape within the scheme in the coming months.  With the spiralling growth of digital media technologies and tools there has never been a better time for Nicky Pattison to provide her advice and tips.”

Nicky shared her own experiences and career journey, addressing the YTN she said:

“I took what worked miracles for myself and used it to work major wonders with everyone from Tesco to Halfords and a global make-up brand.  100% of what I speak of I’ve lived.  Young talent these days find it hard to be seen … let alone heard.  There are billions of us emailing billions of messages that just go straight to trash, trillions of us never get a look in.  Today, millennial talent and Gen Z employees entering the workforce has altogether different expectations. They are expected to work and gain experience in a number of different jobs and to have general business skills that make them more adaptable to the rapidly changing environment.   I hope my concepts and experience will help members of the YTN combat nerves, get their personalities across and keep them firmly in the conversation.”  

Lauren Little, Ørsted UK attended the event and said:

“The networking prior to the Nicky Pattison event was buzzing and the pace, excitement and inspirational anecdotes from Nicky were memorable.  I had my eyes opened to new things like leadership and the world of communications.  I will always now view communication as currency, and living in an ‘insta’ fleeting world of Facebook likes and message saturated times I learnt some valuable lessons – it was a brilliant event I absolutely loved it.” 

Along with the University of Hull, Marketing Humber Bondholders also supported 2018 National Careers Week to showcase the jobs, education and quality of life available in the Humber.  Its aim being to provide a focus on careers guidance activity at an important stage in the academic calendar to support young people leaving education, with Marketing Humber and the University of Hull providing a free variety of classroom resources to promote careers.  

Marketing Humber would like to thank the University of Hull for providing their support and some of the recent event venues and the YTN Steering Group as founders and initiators of the YTN, without them the recent events would not have been possible.

Marketing Humber Bondholder Chair, Andy Parkinson said:

“Through the YTN you have access to the best of the Humber’s companies, whilst also cultivating an extensive business network.  There is a strong desire from the YTN individuals to get involved in what is happening in the region and we want this fresh talent and energy involved in an industry and business led ‘Think Tank’ programme we are developing for 2019.”   

If you or someone in your organisation is interested in becoming part of the Young Talent Network and would like to attend future events or if you are a business leader interested in providing mentorship, passing on invaluable knowledge and skills, and would like to inspire and nurture future talent please contact Amy MacDonnell

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