Harpers Fish & Chips set for changes under new management
By Hull Daily Mail | Posted: 7 Aug 2018
Hundreds of thousands of pounds will be invested into a popular fish and chip chain as the new owners of Harpers unveiled big plans in the region.
All five of the restaurants across East Yorkshire, including Beverley, Hornsea and Market Weighton, are being re-branded into Deep Blue Restaurants, in what is the end of one era for Harpers.
James Low, chief executive of Surrey-based Deep Blue, said £200,000 was set to be spent renovating the Beverley restaurant, and hinted at more big changes lined up for the future.
“We have got a reasonable number of shops down in the south, but have been looking for an acquisition in the north to expand,” he said.
“We have been talking to Harpers for around three years, and bought it last November.
“What I am keen to stress is that although the name has changed, the staff and products remain the same. We have core values and we don’t compromise on the quality of ingredients we buy.”
Mr Low said although Harpers had been a popular choice for customers in East Yorkshire, little investment had been made into the restaurants in recent times.
He said planning had been granted for a £200,000 facelift of the Beverley restaurant, set to be started later this month.
Mr Low also said Deep Blue was exploring the option of linking up with Just Eat to offer delivery at some of its restaurants.
A new loyalty card scheme is also expected to be rolled out across the chain.
“We realise there are regional variances in fish and chips, and we don’t want to interfere with that.
“In the north people have more haddock than cod, and it is fried in a different way to how we do it in the south, so that will not change.
“The idea is to bring a great deal more than what was on offer to customers before with Harpers.”
Harpers started out in Wetwang more than a decade ago, and established itself as a popular name and brand across the area.
So far the Wetwang and Market Weighton restaurants have been converted to Deep Blue, with the remaining three – in Beverley, Hornsea and Brandesburton – still to change.
Mr Low said he wanted to make Deep Blue a “central part” of the communities it was moving into.
“We are also big on sponsorship, whether it is football teams or local events, and will be carrying that on in East Yorkshire.
“We will be making some changes to what people are used to seeing with Harpers, but I am confident they will be changes for the better.”