Grimsby's prestigious PGI smoked fish now offered to the town on home delivery

By Grimsby Telegraph | Posted: 17 May 2018

THE latest Grimsby smokehouse to receive the Protected Geographic Indication for its traditional haddock dish has launched a home delivery service for the town.

The King’s Dish has taken the next step having secured the special status six months after firing up rediscovered pits for the first time in more than 30 years. 

An addition to the B&L Filleting business on Riby Street, owner Lee Williams, has brought virtually 100 years of history back to life, a final wish of his late father, who he went into business with.

Mr Williams said: “E-retailing is on the way up and we want to buiild the business up now we have the PGI status. 

“We have gone from six wholesale customers to 27, we’re getting bigger and bigger, and hopefully we’ll soon land a retailer too.”

Open to home or restaurant orders, he will deliver fresh across North East Lincolnshire, with a three-day turnaround envisaged from placement, albeit dictated by market price and availabilty, but with frozen to fall back on. 

“The business is growing, and I’m really proud to meet my Dad’s ambition.”

It comes as the business that worked for a decade to secure the status, Alfred Enderby, has been listed by Lincolnshire Co-operative in a first retail venture.  

Owner Patrick Salmon, who bought out Richard Enderby in 2016,  was this week meeting government representatives to ensure there is protection for protected products post-Brexit, as it is an EU designation.

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