Grimsby trawler's starring role in 'Keep it Wild' sustainable seafood campaign
By Grimsby Telegraph | Posted: 27 Dec 2017
A GRIMSBY trawler is the star of an inspirational new advert for wild-caught fish. GY-57, or Eben Haezer as she is now known, is at the fore of the Marine Stewardship Council’s promotion to ‘Keep it Wild’.
The 40m stern trawler is British registered and was built in 1983. She now fishes off Holland and is currently tied up in Ijmuiden, close to Amsterdam.
The MSC is urging consumers to look out for the blue fish label, stating “when you buy a product with the blue fish label you’re supporting a fishery that is contributing to healthier oceans - we think it’s a no-brainer.”
A 20-second clip appeared before the screening of Jumanji on the SonyMovie channel on Boxing Day, while the full minute-long video is here:
The past year has seen North Sea Cod achieve the status, bringing it back from the brink through careful management. Experts from Grimsby were involved in the extensive work.
While the town-based trawler fleet is vastly depleted, many fishing elsewhere carry the GY registration. And whitefish from the North Sea and North Atlantic remains critical to the area, as it is a favoured species of UK consumers, with the town handling more than 70 per cent of seafood bought in Britain.
Fish sees a big promotional uplift in the new year, with health benefits seen as key to reaching the much sought-after two portions a week level of consumption. Should that be achieved the benefit to town processors and the wider economy would be significant.
Are you sitting comfortably ready for the thrills of #Jumanji on the SonyMovie channel? Look out for our brand new ad about wild sustainable seafood. #excited #keepitwild #choosethebluefish. Find out more at https://t.co/KWNMvJwJQC— MSC in the UK (@MSCintheUK) December 26, 2017
Thanks @skyUK. pic.twitter.com/cTKvlOCl3v