Google event which offers free advice and coaching for businesses hailed a success as Digital Garage tour comes to Brigg
Brigg and Goole MP Andrew Percy (left) is joined by Councillor Rob Waltham, leader of North Lincolnshire Council and, from left, Becky Boyd, Joe Boyd and Emma Gray at the Google Digital Garage event at The Angel Suite, Brigg
By Scunthorpe Telegraph | Posted: 15 Oct 2018
Experts from Google offered free advice and coaching to help people grow their business, career and confidence.
The online giant brought its Digital Garage to the Angel Suite in Brigg on Friday to provide bespoke training courses on digital skills.
Sessions included tips on building a digital marketing plan, social media strategy, how to make a business more visible online, and an introduction to digital advertising.
Free one-to-one coaching was also offered for people with any level of experience, from advice on taking the first steps online, to building a digital CV and growing their personal brand online.
Photographer Simon Wright, from Blyton, was one of the people who attended the event.
He said: "I have had two sessions - one to build a marketing plan and one for social media strategy.
"I think I will take something out of it. I have found it very useful so far. If everybody in that room takes away just one thing, I think it will have been worthwhile."
Photographer Simon Wright pictured at the Google Digital Garage event at The Angel Suite, Brigg
A study by Innovate UK found digital skills and improved digital marketing to be the top priorities for towns in order of importance to their high street, town or city centre.
And research by the Federation of Small Businesses found more than a quarter of business owners in England lacked confidence in their own digital skills, while more than a fifth believed a lack of basic digital skills among their staff delays a business in progressing digitally.
The Google Digital Garage was launched in the UK three years ago to help address this gap in opportunity and give people in the UK the skills they need to achieve the goals they have not yet reached.
Ronan Harris, managing director of Google UK, said: "In the digital age, a basic understanding of how the online world works is useful and when it comes to business, it's essential.
"We are delighted to bring the Google Digital Garage to Brigg to ensure everyone has access to free digital skills workshops and one-to-one coaching.
"We want to give businesses in Brigg the digital skills they need to make the most of new technologies to level the playing field against their competition, reach new customers beyond their local area and grow, whilst ensuring they remain at the heart of the local community."
Brigg and Goole MP Andrew Percy said: "I am incredibly grateful to Google for bringing their Digital Garage to my constituency.
"This is a fantastic project which will provide valuable advice and skills to businesses and start-ups in the local area.
"Moreover, this initiative is particularly welcome in more rural market towns like Brigg, where opportunities such as these are not often available."