From Sydney to Sao Paulo - Hull's Trident expands into new continents
By Hull Daily Mail | Posted: 13 Feb 2019
A Hull-headquartered branding and design specialist has increased its global footprint by opening offices on two new continents.
Sonoco-Trident, whose client base includes multi-national names including Procter & Gamble and Unilever, unveiled its new home in Sao Paulo, Brazil last month – six months after touching down in Australia for the first time.
The two new offices add to Trident’s worldwide presence, with bases already in the USA, India, China and Singapore.
Annette Brooks, managing director at Trident in Europe and Asia, said: “We first moved into Asia more than 10 years ago when we opened in Singapore, and soon realised there were two markets that operated very independently. They are China and Australia.
“The Chinese market has its own needs and wants, and Australia also has a huge stand-alone market.”
Sonoco Trident now has a new office in Sydney, Australia (Getty Images)
Ms Brooks said the move into Australia had been different to Trident’s traditional route, and came through an acquisition.
“We partnered with a relatively small company which employed 10 people, but they worked in a similar way to us and had an impressive client base.
“Their size made it challenging to grow beyond where they were in the region, and as a global business we thought there was a lot we could add.
“We made that acquisition and set up in Sydney last July.”
Six months later, Trident followed up the expansion with a move into another new continent – South America.
Sonoco Trident is headquartered in Hull, with offices around the world (Sonoco Trident)
With a strong North American presence in Cincinnati, Charlotte, Richmond and in Mexico, Trident opened in Sao Paulo, Brazil just last month.
Ms Brooks said Trident’s close ties with Unilever paved the way for the move.
She said: “We have worked with Unilever in North America and Europe, so it made sense for us to grow our business around them.
“They wanted to give us an opportunity in South America, but needed a base so we could carry out the work in the local region.
“The way we have grown with a lot of our bases around the world is to follow our clients. We moved to Cincinnati because P&G’s US headquarters is there. We also work with them in Mexico, Singapore and China."
The seeds were first sown between Trident and P&G more than two decades ago, when the Hull business worked on the health giant’s Wash and Go brand.
Today, the relationship remains strong, as Trident continues to work with some of the world’s biggest names.
Sonoco Trident specialises in graphics and pre-media services for packaging and brand assets.
The Kingswood-based business creates digital artwork which is used in everything from TV commercials and websites to shampoo bottles and chocolate bars.
The company also provides artwork for 3D movies and images on eCommerce sites.