Expansion for health tech firm at forefront of new cancer treatment
By Hull Daily Mail | Posted: 25 Feb 2019
Cancer patients could soon benefit from better treatment, thanks to the growth of a pioneering Hull tech firm.
Vertual Ltd, formed in 2007, provides virtual reality training in radiation therapy.
Technology created by the business, launched following a joint project between the University of Hull and the Hull & East Yorkshire NHS Trust, is now used by more than 140 institutions in over 30 countries.
Vertual has now moved into a new home at Anchor House, in Silvester Street, as it continues its rapid expansion.
Debra Leeves, who was recently appointed as Vertual’s first CE, said: “We’re currently enjoying a period of accelerated growth and we’re hoping to capitalise on this success by entering new markets in the US, South America, China and South East Asia.
Vertual is innovating new technology to improve cancer treatment (Hull Live)
“Hull has proven to be a great place for Vertual to do business because we can access the exact type of staff we need – particularly software coders and developers – thanks to the Computer Science courses offered by the University of Hull.
“Our move to Anchor House will allow us to expand and we’re expecting to create up to 10 new positions across the business this year, with further job opportunities also expected in the future. We’re delighted to be relocating - it’s very exciting times.”
Vertual’s state-of-the-art VERT technology has been adopted by universities and radiotherapy teaching hospitals across the world.
The virtual reality systems provide immersive training for radiographers and physicists, enabling them to practice complex procedures away from the patient.
The Maltings in Hull (PPH)
The technology can also help patients who are planning to receive radiation therapy, reducing the fear of treatment.
Patients can see what is going to happen in the treatment room and understand how radiotherapy works.
Vertual hopes its move into The Maltings development, in Hull city centre, will accelerate its expansion plans - creating up to 10 new jobs during the next 12 months.
Ben Cooper, director at PPH, concluded the deal.
He said: “Vertual wanted a modern, vibrant office space and the former Hull Brewery building is perfect after recently enjoying a significant investment and refurbishment by the property owners.
“Last year saw us complete a 10,000sqft letting to Enact Conveyancing and let a ground floor suite to Optical Express.
“A refurbished suite of 1,500sqft remains available and the third floor is currently undergoing a full refurbishment, which will also be available on completion of the works.
“It is great to see the owner’s significant investment in this building coming to fruition."