Executive team ready to host at a top level

By Grimsby Telegraph | Posted: 5 Jun 2018

DUE to recent expansion, Ashley Lidgard’s hospitality company – the Oak Ridge Group – has formed an executive team.

It is headed by group company secretary and financial director Amie Evans, and Andrew Smith, now managing director of the group.

“It’s really satisfying to award these promotions; I’m a big believer in credit where it’s due” said Mr Lidgard, who has The Brackenborough Hotel at Louth and North Killingholme’s Ashbourne Hotel, as well as The Counting House bar and restaurant on Cleethorpes’ Sea View Street in the portfolio. 

“I’ve invested heavily in my staff, and their loyalty has really paid dividends now; they will each have a greater say in the key decisions, allowing me to concentrate on seeking out new business opportunities as well as spending more time with the rest of the Oak Ridge team,” he said.

“This gives me the opportunity to share and discuss ideas that will ultimately shape the future of the company – a company that has an exciting future thanks to their additional input."

World Host successes are celebrated at The Brackenborough Hotel

Amie has worked her way up through the ranks at ‘The Brack’, and has recently celebrated her 20 years of service with the business. Mr Lidgard said Andrew has worked tirelessly for the company for 11 years. “It’s great to able to reward this loyalty, knowing that the business is in safe hands, wherever I may be,” he added. 

Read more: First look inside The Counting House - Cleethorpes' stylish new vintage-themed bar

And the investment has not stopped there.  The group has recently provided further extensive staff training covering a whole range of departments; from health and safety, and conflict management to payroll.  One of the most high profile projects though, was becoming one of the first companies in the local area to gain national recognition for its commitment to customer service, after being awarded WorldHost Recognised Business status.

More than 75 per cent of the staff across both hotels have completed a suite of world-class customer service training programmes that have already been used to train over 200,000 people in the UK.

World Host successes are celebrated at The Ashbourne Hotel.

On receiving the recognition, Mr Smith said: “We are passionate about service standards and are incredibly proud to have achieved WorldHost Recognised Business status. When our customers see the WorldHost logo displayed in house, they’ll know that we have made a commitment to delivering an exceptional experience for them. 

“Not only does this generate a positive buzz about the service we offer, but it helps to promote Lincolnshire as a friendly and welcoming tourist destination.”

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