Excitement about new clothing store opening in Beverley
Brook Taverner will open here in May
By Hull Daily Mail | Posted: 15 Apr 2019
A menswear store is to open in Beverley next month in a prime town centre spot.
West Yorkshire-based Brook Taverner will open in Beverley’s Toll Gavel, at premises vacated by Thomas the Baker.
Tailors of distinction since 1912, Brook Taverner has concessions in stores across the country, as well as three stand-alone stores in Scotland.
It is now looking to open ten new stores, starting with Beverley.
Owner Jason Scott says: “We are very excited to be opening our first Yorkshire store in Beverley, it represents an ideal opportunity for us to showcase our fantastic ranges in a modern, purpose-built store.
“We think there is a definite demand on the high street for a classic, traditional menswear store.
“Beverley has the right demographic for us, there’s a lovely feel to the town and it’s perfect for us.
“As soon as we came and saw it we wanted to be there.”
Brook Taverner's new Beverley store will look similar to this branch in Perth
The store will be managed by Lee Wardell, who opened fashion store VERB at Beverley’s Flemingate Centre two years ago.
Mr Wardell says managing the Brook Taverner branch, as well as VERB, will increase links between the historic town centre and the new Flemingate Centre, which opened in 2015.
He says: “I will oversee the two.
“What Beverley needs is more and more links between the new and the old.”
Lee Wardell says he will continue to run VERB at Flemingate, as well as Brook Taverner in Toll Gavel
Mr Wardell believes Brook Taverner’s first Yorkshire store will do well in the town centre.
He says: “When we opened VERB it was one of the brands we brought in.
“They are now expanding more into retail from being a manufacturer and wholesaler.
“With stores like The White Company and other brands coming to Beverley it is becoming a hotspot from a retail point of view.
“They came to us and said do you fancy operating a branch for us.”
He says VERB will not stock Brook Taverner at Flemingate when the menswear company opens in Toll Gavel in May.
The vacant Toll Gavel premises were marketed by London-based Robinson Webster, which also marketed the unit next door, now occupied by Hays Travel.
Liam Jones, senior surveyor at Robinson Webster, said: “Brook Taverner should be a really nice use for the town and it should fit in well with the other tenants, some of the tenants are quite aspirational.
“In contrast with what you read about the state of the high street nationally we have had quite a lot of interest here, which has allowed us to pick the right person.
“We had quite a bit of interest from other fashion operators, quite a mix of local and national.
“It’s a welcome change. A lot of what we deal with is in the major cities.
“Beverley is one of the smaller markets but it has been a bit of an exception to the rule in what’s going on in the high street across the country.”