Eastern Airways and Flybe jet off on five year franchise journey
UNITED LIVERY: An Eastern Embraer 170 reflecting the partnership.
By Scunthorpe Telegraph | Posted: 30 Oct 2017
Eastern Airways’ scheduled flights are now operating under the Flybe brand, as the launch of a new five-year franchise partnership gets underway.
The alliance, which came into being yesterday (Sunday, October 29), having been announced in September, will strengthen Flybe’s route network while broadening Eastern Airways’ distribution channels.
As part of the partnership, all of Eastern's routes – including services from Humberside, where it is based – will now operate with Flybe’s BE flight codes.
Mathew Herzberg, Eastern Airways’ head of commercial, said: “Although it will be largely business as usual for passengers, the new BE flight code gives our customers greater connectivity to Flybe’s routes and global airline associated network with one single, seamless booking, along with online check-in.
“The franchise partnership will help to broaden the route network available to customers through the Flybe and Eastern brand and reach a wider audience of customers who are new to services operated by Eastern Airways.”
All flights are bookable though the Flybe.com website and passengers with onward connections will be able to check-in through to their final destination.
Passengers will continue to have use of Eastern Airways lounges where available, as well as enjoying complimentary drinks and snacks on board.
Ronnie Matheson, Flybe’s interim chief strategy officer, said: "The start of our new franchise operation with Eastern Airways marks another milestone for both airlines. Through the routes they offer, we look forward to providing regional customers with an even greater choice of services with increased efficiencies and access to a greater choice of UK and European connections."
Flybe franchise flights operated by Eastern will depart from Aberdeen, Wick John O’Groats, Stornoway, Glasgow, Newcastle, Durham Tees Valley, Leeds Bradford, Humberside, Belfast City, Isle of Man, Anglesey, Cardiff, Norwich, Southampton, Paris Orly and Rodez.
As part of a separate risk-sharing arrangement which began in September, Eastern also operates six of Flybe’s existing branded routes in Scotland, from Sumburgh (Shetland Isles), Kirkwall (Orkney Isles), Stornoway (Western Isles), Aberdeen, Glasgow and Edinburgh.