Docks Beers now at your convenience with county-wide retailer listing in the can
By Grimsby Telegraph | Posted: 9 May 2019
Grimsby’s new brewery has secured a deal with one of the county’s biggest retailers to become the first canned craft beer stocked on convenience store shelves.
Docks Beers has had two of its core range of 330ml cans – Hard Graft and Never Say Die – listed by Lincolnshire Co-op food stores.
Both were launched in September as the King Edward Street operation brought brewing back to town for the first time in 50 years.
Director Will Douglas said: “We are delighted to have two of our canned beers listed with Lincolnshire Co-op. We already knew its commitment to quality and its reputation for excellent food and drink because we have been supplying it with bottled beer from our parent brewery, Axholme Brewing Company, since 2017.
History is made as the first canning operation began, back in September.
“This is great news for the wider availability of our beer. There are many areas of the county we have not been able to supply on a regular basis and we are keen to give as many people as possible the opportunity to drink Docks Beers. We will of course continue to support our long standing independent customers with our special releases and small batch labelled cans in addition to our core beers.”
The striking cans were designed by Aylesby agency SourceFour, and depict scenes from the maritime inspiration just a few hundred yards from the brewery front door.
Head brewer and director Mike Richards added: “Our Grimsby brewery and taproom has gone from strength-to-strength since opening the doors seven months ago. The specialist tanks we installed here were game changers as they enabled us to produce canned craft beer for the first time. This listing with Lincolnshire Co-op is a vindication of our investment. We’re working on getting three new beers into can and we are looking forward to their launch in the near future.”
It comes as a first collaboration beer launches tomorrow, also drawing inspiration from the port.
Controlled Explosion was created with Brew York, and is a 5.5 per cent Raspberry Saison.
Fellow Docks Beers director, Shahram Shadan, said: “Barman Luke Wheatley came up with the name. We loved it because it evokes the activities of companies like James Fisher Marine Services who, operating from Grimsby Docks, carry out unexploded ordnance removal and boulder clearance out in the North Sea. The name is also a not-so-subtle nod to the explosion of fruit in this beer. The graphics for the pumpclip and can feature an explosion at sea.”
It will be sold initially on draft in the Docks Beers and Brew York taprooms. Later this month the beer will be canned and another mini-launch event is anticipated.
Lincolnshire Co-op category manager Judy Lyon said: “Our area is packed with fantastic producers and we’re proud to support them by stocking their goods in our Love Local range in store. These two Grimsby-made craft brews from Docks Beers are a ‘beer-illiant’ addition. We hope lots of customers will pop them into their shopping basket to enjoy at their leisure, especially with summer around the corner.”