Crofts acquires Cleethorpes letting business to bolster rental market position

By Grimsby Telegraph | Posted: 1 Aug 2018

​​Cleethorpes-based estate agent Crofts has acquired fellow resort business Pad Lettings as it enhances its position in the rental market. 

The firm, founded by former Grimsby Town and Premiership footballer Gary Croft in 2005, has taken on the Grimsby Road business, bringing the team into the St Peter’s Avenue office from close to his old Blundell Park stomping ground. 

Pad was established by Paul and Desiree Whitelam in 2012, initially in Hainton Avenue, going on to become a prominent residential letting business over the past six years. 

Mr Croft said: “We are absolutely delighted to bring Paul and his team at Pad Lettings under the Crofts umbrella. I have known Paul for years and I know he has operated a very professional outfit and has enjoyed good success by taking care of his landlords’ and tenants’ needs alike. His business is a perfect match for ours, we use the same software and we are hoping that landlords and tenants will experience a very smooth transition over to Crofts. 

“We will continue to offer the full service to our existing clients while bringing our excellence and extra features to new Pad customers.”

Having opened in Cleethorpes, building on a passion for property discovered while investing his earnings during a playing career that took him to the highest domestic level before returning to his adopted home town, Mr Croft went on to open offices in Louth and Immingham, while also more than doubling the resort office.

Mr Whitelam said the ethos of both businesses was very much aligned. “I think it makes Crofts the major player in the lettings market in the region,” he added.

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