Crisps wow chefs as Pipers picks up another gong!

By Scunthorpe Telegraph | Posted: 9 Mar 2018

FLAVOUR was absolutely paramount when it came to Pipers Crisps’ latest award win.

No stranger to the spotlight, with 37 Great Taste Awards in the bag, the Elsham snack specialist has won a 2018 Chefs’ Choice Award for its Atlas Mountains Wild Thyme and Rosemary flavour.

A showcase for the UK’s finest foodservice products, recognising quality, innovation, creativity and great taste in frozen, fresh, chilled and ambient product categories, the northern Lincolnshire team won the crisps and nut category with the September 2016 addition to the range.

Katy Hamblin, marketing manager at Pipers Crisps, said: “We’re very proud to have won the prestigious Chefs’ Choice Award for Crisps and Nuts. These awards are highly coveted, because they are judged by chefs, whose focus is flavour. The award recognises the effort we put into our premium crisps to ensure bold flavour innovation, product quality and great taste.”

MORE: The thinking behind the launch, our interview with founder Alex Albone

A highly experienced panel of judges decided on the winners, with food technologists, culinary research and development managers joining the chefs, and well as food developers working for national pub chains. 

They marked against strict criteria, over more than two days.

It follows Pipers being voted Britain’s ‘Best Brand’ of savoury snack for a sixth successive year, with popularity underlined in the latest results, with 21.2 per cent growth over the past two years, taking sales to £9.8 million, and delivering pre-tax profits of £500,000.

Since Atlas Mountains Wild Thyme and Rosemary – the first new flavour in nearly four years – the team has launched Jalapeno & Dill, with the hot new addition released in the new year. 

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