Craven Park to be renamed as Hull KR confirm partnership with KCOM to change

By Hull Daily Mail | Posted: 28 Mar 2019

Craven Park is to be renamed after confirmation KCOM are changing their sponsorship agreement with Hull KR.

Rovers say they are seeking a new principal partner with regard to naming rights for a ground which turns 30 years old this year.

KCOM took over the name rights of the stadium ahead of the 2014 Super League season, but will end that association at the culmination of this campaign. However, Rovers have stressed it is not the end of their partnership with the company, who will still hold the naming rights at the KCOM Stadium in west Hull.

Instead KCOM will refocus its sponsorship to support community led activities.

Rovers say they plan to make the stadium a '365-day major venue within East Yorkshire' and are 'looking to invite potential major partners to step forward and apply to become our new naming rights partner.'

Chairman Neil Hudgell explained: “KCOM has been a fantastic partner for the club over a sustained period of time. As with all organisations its priorities and goals have changed and  it is seeking to evolve its sponsorship of the club to have more of a community focus in 2020 and beyond.

"KCOM will play its part in a different way and it’s important to stress it will still be a significant partner of the club and we look forward to continuing our partnership under a different guise.

“The stadium has evolved in the last ten years from essentially the host of 14 Hull KR games a year, to becoming a hub of the community.

"We have over 100 tenants on site in the enterprise offices, a full-time college in Hull Training, and last year alone 259 other, non-matchday events, from small events and conferences to a capacity crowd for chart toppers Little Mix. It’s estimated over 310,150 visitors pass through our gates each year.

“In addition to the events our Community Team deliver 15 different activities per week reaching thousands more people across dance, rugby, education and employability projects. For the first time, we can truly say we are a 365-day venue.

“The number of events and reach of the venue has become significant and we are confident we can provide a fantastic platform for a forward-thinking company to grow their brand and gain community recognition. Therefore, we are inviting expressions of interests from potential partners who are interested in becoming the new naming rights holder of the stadium.”

Interested companies can download the information pack at

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