Cranswick teams up with Hull Food Save Project to help tackle child poverty and food waste in city
By Hull Daily Mail | Posted: 18 Jul 2018
A major Hull food manufacturer has launched an initiative to tackle food poverty and reduce waste in the city.
Cranswick Plc has teamed up with a free food sharing app called OLIO, along with the Hull Foodbank and FULL Food, in what is in industry first.
The new scheme, named the Hull Food Save Project, aims to tackle the worrying statistic that more than a third of children in the city are living in poverty.
Chris Aldersley, chief operating officer at Cranswick Plc, said: “We’ve invested in this project because it is Cranswick’s aim to join the Hull community together to tackle the local food waste issue in a way that solves the problem at its core.
“We’ve listened to the feedback from our employees and we know food waste is an issue close to their hearts, so by actively tackling Hull’s hunger issue head on, it is our hope, as a business and as a community, that we make a difference where it matters most.
“We would love the Hull Food Save Project to serve as a model for tackling food waste nationwide.”
The scheme will see fresh food giant Cranswick sponsor a full-time worker who will help create a wider Hull food sharing network.
It will also donate a freezer to FULL Hull and the Hull Foodbank, and will supply them with a weekly fresh meat donation.
Cranswick will also support things such as healthy eating, food skills and cooking lessons across Hull, as well as promoting breakfast clubs in the city.
The launch of the Hull Food Save Project follows a report by End Child Poverty, which shows that more than a third of Hull children are living in poverty, with more than 20,000 children in the city living below the poverty line.
Russ Barlow, general manager at the Hull Foodbank , said: “Hull Foodbank are so excited and grateful for the work of Cranswick in initiating a community and business-based project to tackle the issues of food poverty and food waste in our area.
“We look forward to working with all the partners to help alleviate the very real problem of local people experiencing hunger and work towards a community that is enabled to share food that would otherwise go to waste.”
Cranswick has already committed to reducing food loss and waste.
Tessa Cook, chief executive and co-founder of OLIO, said: “We're delighted to be launching OLIO in Hull with Cranswick's support.
“Food waste in the UK is a national problem but one that can be solved locally - and this innovative partnership will help in a number of ways.
“It is thanks to industry leaders like Cranswick who take action on food waste that the food industry will change.”
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